Peer-to-peer marketing. Referral marketing. Network marketing. You’ve probably come across these terms as they’ve made their way into every industry and have lots of clear benefits for nonprofits like museums and cultural organizations. But, just what do they mean?
Email marketing messaging has long been the backbone of marketing strategy for businesses and nonprofits alike. But today, is this the most effective way to build loyalty and retain customers and members? Increasingly, the world is turning to a different method to communicate with their constituents: push notifications.
Running a membership program comes with a lot of moving parts and responsibility. With traditional membership cards you may be spending more time, money, and effort than you think. Between the printing of paper or plastic cards, postage, staff labor, never-ending membership mailings, and lapsed members, just how high is your membership expenditure and how does that accumulate over time?
If you’re reading this, you’re likely considering introducing digital membership cards to your organization and members or maybe you’re just interested in digital tools. Digital membership cards offer a great way to help reduce the costs associated with membership processing, including: card production, shipping, staff labor, direct mail, or promotional/renewal materials.
When you think about the push to be eco-friendly and how you can help, what comes to mind? Using fewer to-go cups? Opting for paper over plastic grocery bags? Turning the lights off when you leave the room? You may never have considered your organization’s membership cards when you think of things that could be greener! But when it comes to the environment, every little bit counts, and switching out your plastic or paper membership cards for something with no environmental impact will not only save your organization time and money, it’s also great for the Earth!
2017 has been a year of exciting ideas, innovation, and creation! As we approach the final days of the year, it’s nice to take a look back at some of our favorite moments and remember all that we’ve achieved while looking forward to where we’ll go from here. Thanks for being a part of this journey! Here are a few highlights from this past year:
Increased access to museums for members and more revenue for your institution? Sign us up! Reciprocal associations are a win-win for both the cultural institution and their members, and they can offer your institution or organization an incredible variety of benefits. So if you still have some questions about reciprocal programs, we have answers!
Free admission is frequently cited as the top benefit of museum membership. But, if your museum is free to all visitors, what other benefits can you offer to entice and acquire new members?
We’re proud to announce that Halsey Institute of Contemporary Art at the College of Charleston has launched their new, digital membership cards with Cuseum! The digital cards are available at a variety of creatively-named membership levels, including No Monet (the student discount!), Minimalist, Modernist, and Futurist, among others.
Uncovering ways to boost membership is vital for museums and non-profit organizations. In order to survive, grow, and thrive, as well as continue to fulfill its mission, your organization needs to find innovative ways to attract new members and retain existing ones. Here are five trends to keep your eyes on!