TOPICS

Cuseum’s Tiago D’Auria attended AMMC 2025 in Cleveland, where membership professionals gathered to explore innovation, engagement, and sustainable growth. From data-rich keynotes to bold new strategies, here are the top takeaways from this year’s Museum Membership Conference.

In Part 2 of our series on museum apps, we spotlight two standout examples—The National Museum of the U.S. Air Force and the Poe Museum—and what makes their apps effective. From storytelling to wayfinding, these case studies offer practical lessons for any institution looking to build a better mobile experience.

Mobile apps for museums are becoming essential tools for education, navigation, and storytelling. In this first installment of our three-part series, we explore how institutions are using apps to make visits more engaging, efficient, and inclusive. Whether you're launching your first app or rethinking an old one, this guide will help you understand what works, what doesn't, and how to unlock your app’s full potential.

Cuseum’s CEO, Brendan Ciecko, sat down with INTIX to discuss how paperless and mobile-first technologies are shaping the next era of visitor experience in museums and cultural attractions. Drawing from his talks at INTIX 2025, Ciecko shared how digital tools are helping institutions deepen engagement and build smarter, more human centered experiences.

First impressions matter, and for museums, cultural institutions, and nonprofits, a well crafted welcome email series is key to building strong, lasting member relationships. From immediate thank yous to community-building messages, discover how a thoughtful, automated welcome sequence can drive early engagement, highlight key benefits, and encourage long-term loyalty.

Museums are going green, and not just in theory. This article explores sustainable practices for museums that go beyond buzzwords. Think composting exhibition waste, cleaning artifacts with biodegradable agents, and swapping paper tickets for digital passes. From public programs to behind-the-scenes operations, discover how cultural institutions are cutting waste, saving energy, and reimagining sustainability for the 21st century.

Communication can make or break your membership program. Whether you’re sending event invites, onboarding emails, or renewal nudges, how you communicate matters just as much as what you say. This guide offers 10 actionable tips to build a membership communication plan that actually connects—shorter emails, smarter segmentation, and just the right amount of automation.

Cuseum’s Member Lifecycle Engagement Solution automates member communication and retention. Use email, SMS, and mobile wallet notifications to send personalized messages and track engagement. Learn more today!

In this step by step guide, we explain why Gamification is a must for any cultural institution seeking to improve its engagement practices.

Museums around the world are finding creative ways to connect with younger audiences by embracing Gen Z slang. From interactive social media campaigns to modern exhibit descriptions, these nine museums have successfully incorporated trendy language to make cultural experiences more relatable and engaging for today’s youth.

The Wilbur D. May Arboretum & Botanical Garden is going digital. In partnership with Cuseum, they’ve launched mobile membership cards and an intuitive member portal—modernizing how visitors engage while trimming costs and waste. Learn how this forward-looking garden is combining technology with sustainability.