Increasing attendance, membership, and visibility are some of the top priorities across the cultural space. To date, there’s been no easy and cost-effective solution that empowers organizations to leverage the networks of their most dedicated supporters to address these goals. Your constituents have valuable connections with the potential to elevate your organization – if only there were an easy way to tap into them. 

Peer-to-peer marketing. Referral marketing. Network marketing. You’ve probably come across these terms as they’ve made their way into every industry and have lots of clear benefits for nonprofits like museums and cultural organizations. But, just what do they mean?

Provenance, or art’s history of ownership, is a growing area of discussion for museums across the world. As the Philadelphia Museum of Art so eloquently describes, “the provenance of an individual work of art sheds light on its historical, social, and economic context as well as its critical fortunes through time.”

Blackbaud’s bbCon, premier tech gathering for social good, is less than two months away. To quote our friends at Blackbaud, we’re ready to hit a high note in Music City! We’ve assembled a top-notch list of sights, eats, and adventures to help guide the bbCon crowd through the city. From cultural landmarks, outdoor spaces, to local favorites for food and drink, we’ve got you covered on every front.

Partnerships are the backbone of the museum and nonprofit world, and strong collaboration is vital to sustaining cultural space. From the relationships between organizations and their constituents, communities of volunteers, to partnerships between museums and brands, these networks are the lifeblood that keeps nonprofits thriving.

At Cuseum we’re stoked to keep on doing amazing things with Blackbaud. We’re so excited about our latest piece on their npENGAGE blog, which explores AI in museum membership and attendance.

This month, we are beyond excited to celebrate Cuseum’s 5th birthday! We’re kicking off the festivities with 5 Fun Facts about our company’s 5-year-long journey. So, let’s take a ride down memory lane!

We are so excited to announce that Rockford Art Museum (RAM) has rolled out a new mobile tour app as part of their digital RAMpage!

Email marketing messaging has long been the backbone of marketing strategy for businesses and nonprofits alike. But today, is this the most effective way to build loyalty and retain customers and members? Increasingly, the world is turning to a different method to communicate with their constituents: push notifications.

We are so excited to welcome the Natural History Museum of Los Angeles to the Cuseum family with the launch of their digital membership cards!

We’re so excited to feature our collaboration with Taylor Studios, where we dive deep into the transformative power of digital membership cards. Check out our latest post on their blog:

Cuseum is proud to announce the issuance of United States Patent No. 10,264,392 related to a new method of delivering content based on a user’s location, activity, and emotional response. The company continues to expand its inventive mobile solutions to serve the evolving needs of museums, attractions, and nonprofits.

This year, Massachusetts Institute of Technology’s Center for Information Systems Research released a study that showed just how much companies in the commercial sector benefit from having a tech-savvy board. In fact, companies with digitally literate board members significantly outperformed their peers on key metrics:

We are so excited to welcome LA Plaza de Cultura y Artes to the Cuseum family with the launch of their new digital membership cards!

Every day, another major news headline comes out citing the transformative power of 5G. According to the World Economic Forum, “we’re on the verge of a new age of interconnectedness” that will change the world in profound ways. This isn’t just an incremental improvement to existing 4G network technology, it’s an entirely new mobile infrastructure. Now, after years of speculation about the potentials of 5G, it’s finally here.

We’re so excited to be partnering with Neon One, one of the premiere nonprofit CRMs. Digital membership cards can integrate with your CRM and offer a better way to engage with your audience. Check out our latest post on their blog!

We are excited to welcome the San Antonio Zoo to the Cuseum family with the launch of their digital passes! We are always thrilled to work with more zoos and aquariums.

The Museum of African Diaspora (MoAD) has just launched their digital membership cards and we couldn’t be more excited for them! MoAd chose digital members cards as part of their “commitment to reducing waste, recycling, and adopting best sustainable practices.”

Running a membership program comes with a lot of moving parts and responsibility. With traditional membership cards you may be spending more time, money, and effort than you think. Between the printing of paper or plastic cards, postage, staff labor, never-ending membership mailings, and lapsed members, just how high is your membership expenditure and how does that accumulate over time?

Whether you’ve gotten your mobile tour app up and running, or are brainstorming about new ways to create tour content that will be compelling to your visitors, there are various, creative ways to approach content creation – or maybe you’re still considering whether an app is the right move for your museum and are eager to know what sorts of possibilities it holds. We’re here to offer you inspiration by shedding light on the many smart strategies the organizations we work with have used to create tours. We’ll illuminate 6 ways your museum can innovate the tour experience, better showcase your organization, and cater to diverse audiences.

We’re so thrilled to congratulate Poster House on their opening last week! We partnered with Poster House to help them roll out digital membership cards, so we couldn’t be more excited that they’ve opened their doors.

Toms River Seaport Society and Maritime Museum has a new app live on the Appstore, and we’re psyched to celebrate it!

Technology is a powerful storytelling vessel, and museums large and small are jumping aboard the tech-wave to communicate their stories and educational content. But, there is a common misconception that innovative digital solutions are exclusively reserved for the big and mighty – that is, organizations willing and able to invest tens or hundreds of thousands of dollars into the development and implementation of, say, a new app, or digital experience. We’re here to debunk this myth. Here, we’ll highlight just how museums with tight budgets and small staffs have worked with Cuseum to develop sustainable, creative, digital solutions to drive visitor engagement as well as cut costs, save time with their membership programs.

So, you’ve taken the plunge, ditched the clunky audio guide or printed handout, and gone digital – now your members can tour your museum with an easy-to-use Cuseum-powered app. But now you’re wondering, “what more can we do with it?” We’ve got the answers. Here are 5 ways you can get creative with your app to drive visitor engagement and enhance the museum-going experience.

The Chicago Children’s Museum is jumping on the digital bandwagon with the roll-out of their new digital membership cards.

We are excited to announce that Film at Lincoln Center has launched its new digital membership cards.

We’re so thrilled to announce that the Boch Center’s new app is out and available in the App Store!

We’re super excited to announce that the Bartow History Museum’s new digital membership cards are out! The Bartow History Museum is part of a consortium along with Booth Western Art Museum and Tellus Science Museum, whom we also helped release digital membership cards.

Back in 2017, Cuseum introduced digital membership cards to help organizations and their membership departments succeed in the digital age. They’re more affordable, more convenient, and more accessible than traditional membership cards — what’s not to love? Since then, we’ve worked with organizations with 100s of members to 100,000+ members to develop optimal digital membership solutions for them and their constituents.

Zoos and aquariums attract 181 million visitors annually, and members make up a large portion of those visitors. At the same time, physical membership cards continue to be a huge source of paper and plastic waste. As membership remains a key source of revenue for zoos, it’s important that it stays an attractive option to the environmentally-conscious demographic of zoo visitors. By helping you roll out a digital membership program, Cuseum can assure that you will continue to attract new members, as well as hold onto your current ones.