We are so excited to welcome the Institute of Contemporary Art Boston to the Cuseum family with the launch of their digital membership cards!
5 Tips to Reduce Membership Turnover
Museums and cultural attractions spend a lot of time searching for creative and effective new ways to attract new members while retaining and engaging their existing constituents.
With everything that goes in to expanding your reach, sometimes it is easy to forget that keeping members in the long-term is just as important as getting new members to sign up (if not more)! Research shows that it costs five times as much to acquire a new member than to retain a current one. Additionally, over a five year period, the average total value of a renewed member was worth 35% more than that of the average total value of a newly acquired member. The numbers are clear: reducing membership turnover is well worth the investment.
Here are five ways to help reduce membership turnover at your organization!
6 Strategies for Getting Creative with Your Mobile Tour App Content
Whether you’ve gotten your mobile tour app up and running, or are brainstorming about new ways to create tour content that will be compelling to your visitors, there are various, creative ways to approach content creation – or maybe you’re still considering whether an app is the right move for your museum and are eager to know what sorts of possibilities it holds. We’re here to offer you inspiration by shedding light on the many smart strategies the organizations we work with have used to create tours. We’ll illuminate 6 ways your museum can innovate the tour experience, better showcase your organization, and cater to diverse audiences.
In Conversation at MuseumNext: Startups & Accelerators in the Cultural Sector
If you couldn’t make it to MuseumNext 2017, don’t worry, we have the next best thing! Brendan Ciecko, Cuseum’s CEO & Founder spoke with Rick Turoczy, Co-Founder of Portland Incubator Experiment (PIE) in a session focusing on Startups & Accelerators in the Cultural Sector. Read on to relive the MuseumNext conversation, and learn how museums and cultural institutions could benefit from adopting startup mentalities!
Cuseum Supports Tech Night at the Museum at the ICA Boston
Cuseum was excited to be back supporting TUGG’s second Tech Night at the Museum. The evening of fun, food, drink, and networking, sponsored by Invaluable & Cuseum, kicked off at the Institute of Contemporary Art, Boston with over 200 attendees from Boston’s tech community and TUGG’s nonprofits.
A Match Made in Boston: ICA Boston Partners with Cuseum to Power New Mobile Guide
Cuseum is proud to partner with our neighbors, The Institute of Contemporary Art/Boston, for the launch of their new mobile guide!