Gain the knowledge & skills to navigate the changing membership landscape
Membership is evolving rapidly, and Cuseum's Membership Academy is here to help you navigate these changes. With our latest guides, reports, eBooks, webinars, and more, you can be empowered to adapt to change, move your membership program forward, and support digital transformation at your institution.
Industry research & insights
2022 Membership Insights Report
How 150 Experts Are Navigating Digital and Hybrid Initiatives in Museum Membership
Understand the latest trends, data, insights, and recommendations to adapt to a digital/hybrid environment.
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Digital Adoption Insights Report
How 7 cultural organizations switched up to 99% of members to Digital Membership Cards
Get an inside look at how seven cultural organizations transitioned their members to Digital Membership Cards — and how you can do it too.
Download ReportPractical playbooks for membership professionals
How to Launch & Succeed with Digital Membership Cards in 6 Steps
Did you know that you can launch Digital Membership Cards in just 4–6 weeks? Gain a clearer understanding of the launch and rollout process.
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5 Steps to Get a New Digital Membership Initiative Approved
You know the benefits of going digital — but does your leadership? Walk through the process of getting internal buy-in. Extra resources included.
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A sampling of our most popular recent membership webinars.
Fresh thinking on membership
The six most recent member-centric posts from the Cuseum blog.
What Google Wallet's New Design Means for Membership Cards
Learn what Google Wallet's 2026 redesign means for membership cards: a new Android pass layout, a taller hero image, color and text rules, and notifications.
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How to Win Back Lapsed Museum Members: A 2027 Playbook
Learn how museums can win back lapsed members in 2027: find out who left and why, choose who to chase, make a clear offer and keep the renewal cycle running.
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QR Code on Membership Cards: How Museums Get Them Right in 2027
Learn how to use a QR code membership card at your museum, compare wallet and printed options, and prepare your front desk for reliable member check-in in 2027.
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What We Heard at AMMC 2026: Three Membership Lessons to Plan Around in 2027
Learn what Cuseum heard at AMMC 2026 in Los Angeles: three museum membership lessons on year-round engagement, upgrades and virtual programming for 2027.
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What Apple Wallet's Latest Style Upgrade Means for Membership Cards
Learn what Apple Wallet's new poster style means for membership cards: bold artwork, up to two Featured Actions and a fallback for older iOS versions.
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AZA 2026 Recap: Quick Wins for Zoo and Aquarium Membership
Discover the quick wins from Cuseum's AZA 2026 session for zoo and aquarium membership teams: flexible access, automated engagement and exclusive digital perks.
Read moreReady to move your membership program forward?
See how Cuseum can power digital membership and engagement at your institution.