KPI

How Data Can Help You Create a Vibrant & Sustainable Membership Program

The world is abuzz about “big data” and “data-driven” strategy. As defined by IBM, “Big data analytics is the use of advanced analytic techniques against very large, diverse data sets.” In the commercial sector big data has applications in everything from product development, customer experience, operational efficiency, to innovation. According to Intel, “big data analytics is a technology-enabled strategy for gaining richer, deeper, and more accurate insights into customers, partners, and the business.”

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