webinar transcript

Webinar Transcript: Succeeding With Timed Ticketing As A Cultural Organization

As museums and cultural institutions work to reopen, many are taking important steps to facilitate physical distancing, contract tracing, and enable contactless entry. One key way organizations are doing this is by introducing timed ticketing for visitors, which has the benefit of managing capacity, reducing admissions lines, and limiting interactions between staff and guests. However, timed ticketing is new territory for most museums. Many are looking for best practices and wondering how to roll this out to their visitors to ensure a successful reopening.

Join Brendan Ciecko (CEO & Founder @ Cuseum), Kate Porter (Communications and Development Manager @ Las Vegas Natural History Museum), Laura McArthur (Database Operations Manager @ Crystal Bridges Museum of American Art) & Stephanie Cabezas (Visitor Relations Manager @ Philadelphia’s Magic Gardens) for a discussion about all things timed ticketing! Each of these panelists has introduced timed ticketing (some very recently), and they will be available to share best practices and answer questions in this dialogue.

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Webinar Transcript: Membership Mondays: Navigating Challenges & Setbacks During Reopening

The road to reopening museums and cultural organizations can be a challenging one. From changing regulations and protocols, shifting reopening dates, and stop-and-start plans, there can be many setbacks when planning to welcome visitors back. Perhaps you’ve had to push back your reopening date, or reopened your museum only to close again. Perhaps you are struggling to stay connected with your members and audience, and communicate these ever-changing plans. This webinar is for you!

Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Alice Stryker (Director, Individual Giving @ Intrepid Sea, Air & Space Museum) & Julia Propp (Director of Membership @ Museum of Fine Arts, Boston) as they talk through ways to navigate these challenges and setbacks. This webinar will specifically address these issues in the context of membership, focusing on revising plans, communication with members, and more!

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Webinar Transcript: Membership Lightning Talks: Launching New Initiatives & Benefits in Museum Membership

Over a month ago, we were thrilled to host a webinar on virtual memberships, which explored ways to create virtual value for members through exclusive digital programming, virtual membership levels, and more. Over the past month, we’ve seen a surge of new and exciting initiatives launched in membership programs at museums of all kinds, which add value for members, as well as help solve new challenges around engagement, membership extensions, and more. To showcase some of these new initiatives, we’re excited to pilot a “Membership Lightning Talks” session.

Join Dan Sullivan (Head of Growth & Partnership @ Cuseum) with special guests Heather Wilson (Deputy Director @ Cameron Art Museum), Sarah Burgess (Senior Donor Relations Coordinator @ Virginia Museum of Fine Arts), Cat Clark (Corporate & Foundation Relations Manager @ Mattatuck Museum), Laura Hacker (Manager of Visitor and Membership Services @ Concord Museum), Laura Conte (Membership and Patron Services Coordinator @ Taubman Museum of Art) & Amanda Ackermann (Membership Coordinator @ Museum of Discovery and Science) for this special session. Each panelist will share a new initiative they’ve launched to create value for members, which will be followed by a discussion, feedback session, and Q&A among these membership professionals!

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Webinar Transcript: Small But Mighty: Navigating The New Normal As A Small Or Mid-Sized Museum

Now, more than three months after lockdown began, museums are gradually beginning to reopen their doors to visitors. While cultural organizations face many common hurdles, small and mid-sized institutions, with fewer staff and resources, may be facing unique challenges around this “new normal”. Many may be concerned that they lack the budgets and bandwidth needed to implement necessary changes, like contactless experience design and new digital initiatives.

Join Brendan Ciecko (CEO & Founder @ Cuseum), John Echeveste (CEO @ LA Plaza de Cultura y Artes), Maryam Nabi (Director of Marketing & Communications @ Conservatory of Flowers), & Rich Bradway (Director of Digital Learning and Engagement @ Norman Rockwell Museum) as they talk through strategies to navigate the new normal as a smaller cultural institution, doing a deep dive into the unique challenges that small to mid-sized organizations face.

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Webinar Transcript: MEMBERSHIP MONDAYS: RE-ENGAGING AND RE-WELCOMING MEMBERS AFTER CORONAVIRUS CLOSURES

As museums and cultural organizations begin to reopen, one of the biggest challenges membership professionals may be facing is how to re-engage and re-welcome members again. Organizations are concerned about how they can reconnect with lapsed or nonresponsive members, and are looking for strategies and tips to drive renewals.

Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Daniella Cabezas (Associate Director of Special Events & Corporate Relations @ Miami Children’s Museum), Amy Marks (Director, Membership & Development Services @ Space Center Houston) & Ann Meisel (Client Services & Membership Manager @ Poster House) as they discuss strategies and plans for re-engaging with members after a long period of being closed.

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Here is the transcript below:

Webinar Transcript: Re-Opening Museums & Cultural Attractions: Succeeding in the Post-COVID Era with Digital Tools

As museums and cultural attractions begin to re-open, or move into the next phases of their reopening plans, many are facing new challenges, managing shifting customer expectations, rethinking the visitor journey, and adapting to a future of contactless experiences. In light of these new circumstances, organizations are seeking out new solutions that can facilitate safe and engaging experiences for visitors and members. What steps can be taken to ensure your guests feel safe and satisfied as they're welcomed back to your museum, post-COVID? What tools and solutions are available to help address new challenges? These questions are top of mind for many.

Join Brendan Ciecko (CEO & Founder @ Cuseum) & Dan Sullivan (Head of Partnerships @ Cuseum) as they discuss the new visitor journey and how the museum experience can be optimized in light of this “new normal.” This webinar will examine ways to reduce physical touchpoints, introduce safe and engaging new service design, and leverage digital tools to ensure a comfortable and positive experience for visitors.

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Webinar Transcript: MUSEUM THINK TANK: CULTURAL ORGANIZATIONS AS INCUBATORS FOR SOCIAL IMPACT

Recent events have prompted individuals, companies, and organizations across the world to take a deeper look at their role in society and explore how they can play an active part in driving the change they want to see. Museums and cultural organizations, with their mission-based work and commitment to community, have an especially important role to play in this current moment. To step up and effect change in areas of social justice, cultural professionals are turning to their colleagues within the field, as well as seeking inspiration and guidance from other industries to generate fresh ideas and develop meaningful new approaches.

This webinar will take the form of a museum “Think Tank” where innovative voices from the museum field converge with social impact entrepreneurs who are addressing some of society’s most challenging issues. Join Brendan Ciecko (CEO & Founder @ Cuseum), Kayleigh Bryant-Greenwell (Head of Public Programs @ Smithsonian American Art Museum & Renwick Gallery), OnRae Watkins (Senior Manager @ ARTLAB - Hirshhorn Museum & Gardens) David Delmar Sentíes (Executive Director & Founder @ Resilient Coders), and Jon Feinman (Executive Director & Founder @ InnerCity Weightlifting) as they explore how museums can serve as incubators for social impact and social justice.

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Webinar Transcript: Museum Think Tank: Tapping Into Fresh Ideas & Networks to Navigate the "New Normal"

As museums and cultural institutions prepare to reopen, many are facing considerable challenges and new hurdles. Across the globe, organizations have been tasked with rapidly creating new approaches, exploring models of operating, and serving their audiences with limited resources. To tackle these challenges, cultural professionals are turning to their colleagues within the field, as well as seeking inspiration and guidance from other industries to generate fresh ideas and leverage new networks.

To help bring together innovative thinkers from inside and outside the museum field, this webinar will take the form of a museum “Think Tank.” Join Brendan Ciecko (CEO & Founder @ Cuseum), Douglas Hegley (Chief Digital Officer @ Minneapolis Institute of Art), Effie Kapsalis (Senior Digital Program Officer @ Smithsonian Institution), Bob Mason (Co-Founder @ Brightcove / Managing Partner @ Argon Ventures) & Claude Grunitzky (Visiting Social Innovator @ Harvard Kennedy School) as they break down some of the most pressing challenges currently facing the museum field and offer up interdisciplinary solutions and ideas.

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Webinar Transcript: Membership Mondays: The Onsite Membership Experience After Coronavirus Closures

Across the world, we’re beginning to see museums, zoos, gardens, and other cultural sites reopen after coronavirus closures. Many are initiating phased reopenings, using timed-ticketing and contactless modes of entry, opening to members only, and/or creating special hours for different groups. As these organizations began to reopen in the era of social distancing, many are rethinking what the onsite member experience may look like without the close interactions, friendly encounters with staff, and other personalized experiences that make visiting your organization so special.

Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), John Perell (Director of Strategy & Member Experience @ Smithsonian Institution), Melissa Dietrich (Associate Director, Membership @ Longwood Gardens) & Zach Winfield (Vice President @ Zoo Advisors) as they discuss what the onsite member experience may look like after coronavirus closures and going into the future.

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Webinar Transcript: Virtual Memberships: Creating Digital Benefits & Virtual Access for Members

During the past several months of coronavirus closures, many museums and cultural organizations have pioneered new digital content to keep their members and visitors engaged during these unprecedented closures. Many members have responded so positively to this new digital access that membership professionals may be considering making digital benefits and virtual access a more permanent fixture of membership, or even adding a “virtual membership” level.

Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Sarah Owens (Membership Manager @ Exploratorium), Kara Fikse (Advancement Events Manager @ Carnegie Museums), & Cat Harper (Guest Services & Events Manager @ National Steinbeck Center) for a webinar to discuss digital and virtual memberships and how to offer digital access to your members.

View the video recording here.

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Webinar Transcript: Membership Mondays - Expanding The Membership Experience During Coronavirus

As museums continue to prolong their physical closures due to coronavirus, membership and development professionals are encountering new challenges. Now that in-person visits and special exhibition tickets can no longer serve as a primary benefit to members, how do membership professionals expand, augment and/or transform the member experience?

This week over 800 museum professionals joined Dan Sullivan (Head of Partnerships @ Cuseum), Jennifer Stone (Membership Manager @ Denver Museum of Nature & Science) & Chelsea Graham Jackson (Assistant Director of Membership @ Cleveland Museum of Art) as they discussed how the member experience might be expanded, especially through digital offerings, during coronavirus closures.

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Webinar Transcript: How Museums Can Experiment with Social Media to Boost Audience Engagement During Coronavirus

As the coronavirus continues to prevent museums and cultural organizations from welcoming audiences to their physical spaces, the importance of digital engagement has increased exponentially. In the face of this all, many organizations are embracing the opportunity to use this time as a period of experimentation, especially with regards to social media and other digital channels.

This past Wednesday, over 2,500 museum professionals joined Brendan Ciecko (CEO & Founder @ Cuseum), Hilary-Morgan Watt (Digital Engagement Manager @ Hirshhorn Museum & Sculpture Garden), & Emily Haight (Social Media Manager @ New-York Historical Society) as they talked through the ways museums can begin experimenting with social media, hashtags, digital outreach, and other means to boost engagement among their audiences.

Watch the full recording here.

Read the full transcript below!

Webinar Transcript: Membership Mondays - Communicating with Your Members During Coronavirus

With the growing uncertainty around Coronavirus and its duration, museums and cultural organizations are wondering the best ways to navigate these uncharted waters. In the face of closures, requests for membership extensions, and member turnover, many cultural organizations are all experiencing the unprecedented challenge of maintaining their membership bases. During this unusual time, communication with those members is critical - but where do we start, and how do we stay relevant in members’ eyes when nobody can actually see us?

This past Monday, over 500 membership, development, and cultural space professionals came together with Dan Sullivan (Head of Partnerships @ Cuseum), along with Ingrid Van Haastrecht (Director of Advancement Services, Analysis and Membership @ Dallas Museum of Art) and Jennifer Thomas (Director of Annual Programs @ St. Louis Art Museum) to discuss actionable strategies for keeping members informed during closures.

Watch the full webinar recording online.

Read the full transcript below!

Webinar Transcript: How to Captivate, Connect, and Communicate with Your Audience During Coronavirus

If you missed it this week, Brendan Ciecko (CEO & Founder @ Cuseum), with special guests Susan Edwards (Associate Director, Digital Content @ Hammer Museum) and Koven Smith (Museum & Nonprofit Digital Strategy Consultant), came together in a webinar to talk about steps cultural organizations can take to captivate, connect, and communicate with their remote “visitors” and audiences.

You can view a recording here and read full transcript below:

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