In the past several years, and at an exponential rate in 2023, more zoos and aquariums have decided to revamp and reinvigorate their membership programs by launching Digital Membership initiatives. What's driving this rising popularity of digital memberships in zoos and aquariums?
Enhancing Efficiency and Boosting Satisfaction with a Self-Service Member Portal
In the digital age, membership teams at cultural organizations, associations, and institutions of higher education are spending far too many hours of the day on emails and phone calls - particularly to carry out laborious tasks like managing changes to members’ personal information, payment information, and more.
To solve this problem, Cuseum is excited to bring the benefits of customer self-service to the world of membership with Member Portal.
5 Ways Digital Can Help Associations Grow Their Membership
If you’re a membership professional at an association, you already know how challenging it is to drive sustainable membership growth.
With this in mind, it is vitally important for associations to start thinking creatively about more effective approaches to acquiring and retaining their members. While there are many ways to grow your association or society’s membership, in our increasingly connected world, innovative digital strategies can be particularly useful.
From launching an online referral program to spearheading a content marketing strategy and upping your social media game, here are five ways digital can help you grow your association’s membership:
Introducing SMS Marketing / Text Messaging by Cuseum
Despite the growing need to engage constituents with more effective digital channels, institutions remain heavily reliant on email and snail mail. While these continue to be necessary pieces of an omnichannel approach, in 2022, they no longer yield the same results as they once did. Indeed, in our mobile-first world, channels like push notifications and text messaging are quickly supplanting email as the most effective way to reach consumers.
In response to the growing demand and interest in mobile methods of communication, Cuseum is thrilled to launch a new SMS Marketing & Text Messaging Software solution.
22 Reasons to Launch Digital Membership Cards in 2022
What accounts for this growing trend of digital membership? In addition to offering significant savings on time and money, using digital cards expedites fulfillment, increases member satisfaction, and drives engagement. Plus, unlike so many system overhauls and digital projects, this turnkey solution can be implemented in just a few weeks.
In short, making the switch to digital delivers substantial impact and value for organizations and their members. If you’re looking to tap into the power of digital in the year ahead, here are 22 reasons to consider launching in 2022!
Using Digital Membership “Back of Card Text” to Deepen Constituent Engagement
At increasing rates, associations and alumni organizations are launching Digital Membership Cards (also known as Digital Alumni Cards). Just what is a Digital Membership Card? Hosted in the mobile wallet, Digital Membership Cards are an easy way to provide digitally accessible member and alumni benefits. Already, leading institutions including University of Tennessee Alumni Association, University of Michigan Alumni Association, and Museums Association have begun issuing digital cards.
For organizations that traditionally issue physical membership cards, replacing paper or plastic cards with a low-lift mobile solution can provide enormous time and cost savings. However, that’s just the tip of the iceberg! For all colleges and universities, Digital Alumni Cards offer fresh value and facilitate deeper alumni engagement in myriad ways, starting with dynamic “back of card text.”
Why Parks and Gardens Are Switching to Digital Membership Cards Faster Than Ever
In the past several years, and at an exponential rate in 2020, more and more parks and gardens have decided to upgrade and improve their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership in parks and gardens?
Why Zoos and Aquariums Are Switching to Digital Membership Cards Faster Than Ever
In the past several years, and at an exponential rate in 2020, more zoos and aquariums have decided to revamp and reinvigorate their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership at zoos and aquariums?
Why Children’s Museums Are Switching to Digital Membership Cards Faster Than Ever
In the past several years, and at an especially rapid pace in 2020, children’s museums have decided to streamline and modernize their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership in children’s museums?
Why History Museums Are Switching to Digital Membership Cards Faster Than Ever
In the past several years, and at an increasing rate in 2020, history museums large and small have decided to update and enhance their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership in history museums?
Why Science Museums Are Switching to Digital Membership Cards Faster Than Ever
In the past several years, and faster than ever in 2020, science museums have decided to breathe new life into their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership in science museums?
Why Art Museums Are Switching to Digital Membership Cards Faster Than Ever
In the past several years, and at an exponential rate in 2020, more and more art museums have decided to revamp and reinvigorate their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership in art museums?
University of South Alabama Alumni Association Launches Digital Alumni Membership Cards
We are psyched to announce that the University of South Alabama Alumni Association has officially launched their new digital alumni cards.
Reaching your Members with On-Demand Push Notifications
In today’s world, consumers are regularly bombarded with emails, mass communications, and advertisements. As of 2021, over 85% of emails are spam! With email open and click-through rates dwindling, it’s never been more important to expand and diversify the ways you connect with your members.
In recent years, many exciting new avenues have opened up that enable modernized, targeted, and real-time communication with your constituents - most prominently, the push notification. As you work to overcome the limitations of email as your primary mode of communication, push notifications can be key to sending personalized, relevant information to your members that they’ll open and engage with.
Let’s jump in!
Western Washington University Alumni Association Celebrates Digital Membership Cards!
We are psyched to announce that the Western Washington University Alumni Association has joined the Cuseum family with digital membership cards!