Word travels fast. And, in our modern, connected world, this is more apparent than ever. With the popularization of websites such as TripAdvisor and Yelp, online reviews have become a way for consumers to share their thoughts on places and businesses and to make sure they have the best experiences possible. These review websites can be just as valuable for museums and cultural attractions as they are for restaurants and hotels.
The private sector has long employed customer relationship management (CRM) software, but today, more and more, nonprofits, museums, and other organizations are recognizing the power of having a CRM. There are many options to look at when deciding which CRM to use as each solution employs a different focus, set of features, and cost to consider.