USC Associates now offers Cuseum’s digital membership cards, allowing its members to access benefits through their phones while helping the university modernize and optimize its operations.
Cuseum at CAMMP 2025
At CAMMP 2025, Cuseum joined alumni professionals from across the country to exchange ideas on the future of membership and engagement. From mobile-first strategies to automation and streamlined benefit delivery, the conference made one thing clear—alumni teams are ready to modernize how they connect.
Listen, Measure, Master: The Communication Strategy Blueprint for Cultural Institutions - part 1
Imagine if your museum’s numbers told the real story of your impact. This guide reveals how focusing on the right digital metrics. Think meaningful engagement, strong conversion rates, and time spent exploring, can help cultural institutions thrive in 2025. Learn practical strategies to turn data into action, drive more visits, and grow your loyal audience. Ready to make your stats work for you? Let’s get started.
The Future Is Already Here: Cuseum CEO’s Article Featured in Museum Magazine’s AI-Focused Issue
In the AI-focused July/August 2025 issue of Museum magazine, Cuseum CEO Brendan Ciecko’s article, “The Future Is Already Here,” explores how artificial intelligence is already reshaping museums. Brendan highlights breakthroughs in engagement and collections, and invites institutions to embrace the opportunities AI brings to the field.
Mobile Apps for Museums — Part 3: Building the Museum App of Tomorrow: Strategies & Trends for 2025
Highlights from the 2025 American Museum Membership Conference (AMMC) in Cleveland
Catalina Island Conservancy Adopts Digital Memberships with Cuseum
Mobile Apps for Museums — Part 2: Inspiring Lessons & Best Practices from Great Museum Apps
In Part 2 of our series on museum apps, we spotlight two standout examples—The National Museum of the U.S. Air Force and the Poe Museum—and what makes their apps effective. From storytelling to wayfinding, these case studies offer practical lessons for any institution looking to build a better mobile experience.
AAM 2025 Recap: Insights from the Museum Sector’s Biggest Gathering
New England Aquarium Launches Digital Membership & Member Portal with Cuseum
Mobile Apps for Museums — Part 1: Why Museum Apps Matter & Why the Future Looks Brighter Than Ever
Mobile apps for museums are becoming essential tools for education, navigation, and storytelling. In this first installment of our three-part series, we explore how institutions are using apps to make visits more engaging, efficient, and inclusive. Whether you're launching your first app or rethinking an old one, this guide will help you understand what works, what doesn't, and how to unlock your app’s full potential.
Cuseum CEO Talks with INTIX about the Future of Paperless Technology in Cultural Experiences
Cuseum’s CEO, Brendan Ciecko, sat down with INTIX to discuss how paperless and mobile-first technologies are shaping the next era of visitor experience in museums and cultural attractions. Drawing from his talks at INTIX 2025, Ciecko shared how digital tools are helping institutions deepen engagement and build smarter, more human centered experiences.
The Power of a Welcome Email Series: Strengthening Member Relationships from Day One
First impressions matter, and for museums, cultural institutions, and nonprofits, a well crafted welcome email series is key to building strong, lasting member relationships. From immediate thank yous to community-building messages, discover how a thoughtful, automated welcome sequence can drive early engagement, highlight key benefits, and encourage long-term loyalty.
Museum of Art + Light Introduces Digital Membership with Cuseum
Capitol Park Museum Introduces Digital Memberships with Cuseum
Sustainable Practices for Museum Operations: A Green Future
Museums are going green, and not just in theory. This article explores sustainable practices for museums that go beyond buzzwords. Think composting exhibition waste, cleaning artifacts with biodegradable agents, and swapping paper tickets for digital passes. From public programs to behind-the-scenes operations, discover how cultural institutions are cutting waste, saving energy, and reimagining sustainability for the 21st century.
10 Tips for a Successful Membership Communication Plan
Communication can make or break your membership program. Whether you’re sending event invites, onboarding emails, or renewal nudges, how you communicate matters just as much as what you say. This guide offers 10 actionable tips to build a membership communication plan that actually connects—shorter emails, smarter segmentation, and just the right amount of automation.
Special Announcement: Showcase “Member Perks” & Promos on Google Wallet to Drive Engagement, Revenue, and More!
Did you ever wish you could put special perks and promotions front-and-center for your members, but felt that the text and hyperlinks on the back of your members’ Google Wallet cards were not enough?
We're happy to announce an awesome addition to Google Wallet to help us take your digital cards and member communications to the next level. Cuseum also listened to your feedback all these years and brought the feature to your Cuseum digital cards in record time!
With our new “Member Perks” Showcase module, you now have the big opportunity to engage your members (who use Android/Google devices) through Google Wallet by using visually distinct, interactive modules. These special modules include titles, short descriptions, and images to grab your constituents’ attention, and even better: you can add your own URLs to each module to redirect them wherever you want! Yes, they are tappable/clickable. 👆
If you add multiple perks or promo modules, you will see them inside the "recommendations" list view. Yes, if you need more space – we got you covered!
You can use these perks modules to highlight anything you’d like. Here are a few examples to get you started:
Upcoming events, exhibitions, concerts, etc. with links to RSVP
Opportunity to upgrade membership levels or make donations
Special discounts, benefits, and incentives
Remember, these modules can be hyperlinked and are clickable/tappable!
If you’re interested in taking advantage of this exciting new feature, we are so ready to help you.
Ping us via email (hello@cuseum.com), chat, or here for more information about implementing the "Wallet Perks Spotlight" module for your Google Wallet-based membership cards!
Membership Metrics 101: How to Pick KPIs & Set Goals for Your Membership Program
Measuring success starts with the right data. In this guide to membership metrics, we break down essential KPIs every organization should track—from revenue and renewals to participation and satisfaction. Learn how to turn insights into action, improve retention, and grow a membership program that’s built to last.
Cuseum featured in NonProfit PRO’s “40 Nonprofit Trends for 2025” - Predictions on emerging fundraising and leadership tactics for the year ahead
Cuseum is honored to be featured in NonProfit PRO’s “40 Nonprofit Trends for 2025”, a highly anticipated report that highlights the key strategies and technologies shaping the nonprofit sector. This year, our insights focus on two major trends driving digital engagement: subscription-based giving models that treat donors like members and AI-powered personalization that deepens supporter relationships.