Cuseum Blog
Ideas, research, and stories from the world of digital membership and visitor engagement.
Nov 10, 2026
What Google Wallet's New Design Means for Membership Cards
Learn what Google Wallet's 2026 redesign means for membership cards: a new Android pass layout, a taller hero image, color and text rules, and notifications.
Tips & Trendsmembershipdigital membership
Nov 10, 2026
How to Win Back Lapsed Museum Members: A 2027 Playbook
Learn how museums can win back lapsed members in 2027: find out who left and why, choose who to chase, make a clear offer and keep the renewal cycle running.
Tips & TrendsMembershipMembership Retention
Nov 10, 2026
QR Code on Membership Cards: How Museums Get Them Right in 2027
Learn how to use a QR code membership card at your museum, compare wallet and printed options, and prepare your front desk for reliable member check-in in 2027.
Tips & Trendsmembershipdigital membership
Nov 10, 2026
What We Heard at AMMC 2026: Three Membership Lessons to Plan Around in 2027
Learn what Cuseum heard at AMMC 2026 in Los Angeles: three museum membership lessons on year-round engagement, upgrades and virtual programming for 2027.
AnnouncementsAMMCConference
Nov 3, 2026
How the Jewish Museum Vienna Leveraged Digital to Take a Special Exhibition Beyond Its Walls
Discover how the Jewish Museum Vienna uses the Cuseum app to extend its exile exhibition: a digitized book, a world map, a city tour and family stories.
Success Storiesmobile appdigital engagement
Oct 29, 2026
What Apple Wallet's Latest Style Upgrade Means for Membership Cards
Learn what Apple Wallet's new poster style means for membership cards: bold artwork, up to two Featured Actions and a fallback for older iOS versions.
Tips & Trendsmembershipdigital membership
Oct 8, 2026
AZA 2026 Recap: Quick Wins for Zoo and Aquarium Membership
Discover the quick wins from Cuseum's AZA 2026 session for zoo and aquarium membership teams: flexible access, automated engagement and exclusive digital perks.
Announcementsazazoos and aquariums
Oct 7, 2026
Museum Membership Marketing: Plan Every Campaign Around Its Goal
Learn how to plan museum membership marketing campaigns by goal, matching channels, timing, offers and metrics to new, renewing, upgrading and lapsed members.
Tips & TrendsMembershipMembership Strategy
Oct 5, 2026
What Keeps Members Engaged: Lessons From Three Museums
Three museum membership leaders on what kept members engaged: personal calls, better members-only events, a juried member art show and targeted offers.
Tips & TrendsMembershipMember Engagement
Sep 23, 2026
Building a More Resilient Museum Membership Program
Learn how museums can build more resilient membership programs by strengthening retention, communicating value, listening to members, and adapting with data.
Tips & TrendsMembershipMembership Retention
Sep 3, 2026
From Digital to In-Person: Creating a Seamless Museum Experience
Learn how museums can connect digital and in-person engagement into one seamless visitor experience across planning, onsite visits, and follow-up.
Tips & TrendsVisitor ExperienceMobile Engagement
Sep 3, 2026
The Year-End Ask Starts Long Before December: A Year-Round Fundraising Strategy for Museums
Discover why successful museum year-end fundraising starts months before December through stronger stewardship, engagement, personalization, and supporter relationships.
Tips & TrendsFundraisingDonor Engagement