At AAM 2025, Cuseum didn’t just show up; we presented and got real about what’s working (and what’s not) in museum tech. Our session on loyalty sparked strong conversations, and the feedback around mobile access, trust, and visitor autonomy gave us plenty to take back and build on.
Mobile Apps for Museums — Part 1: Why Museum Apps Matter & Why the Future Looks Brighter Than Ever
Mobile apps for museums are becoming essential tools for education, navigation, and storytelling. In this first installment of our three-part series, we explore how institutions are using apps to make visits more engaging, efficient, and inclusive. Whether you're launching your first app or rethinking an old one, this guide will help you understand what works, what doesn't, and how to unlock your app’s full potential.
Cuseum CEO Talks with INTIX about the Future of Paperless Technology in Cultural Experiences
Cuseum’s CEO, Brendan Ciecko, sat down with INTIX to discuss how paperless and mobile-first technologies are shaping the next era of visitor experience in museums and cultural attractions. Drawing from his talks at INTIX 2025, Ciecko shared how digital tools are helping institutions deepen engagement and build smarter, more human centered experiences.
The Power of a Welcome Email Series: Strengthening Member Relationships from Day One
First impressions matter, and for museums, cultural institutions, and nonprofits, a well crafted welcome email series is key to building strong, lasting member relationships. From immediate thank yous to community-building messages, discover how a thoughtful, automated welcome sequence can drive early engagement, highlight key benefits, and encourage long-term loyalty.
Sustainable Practices for Museum Operations: A Green Future
Museums are going green, and not just in theory. This article explores sustainable practices for museums that go beyond buzzwords. Think composting exhibition waste, cleaning artifacts with biodegradable agents, and swapping paper tickets for digital passes. From public programs to behind-the-scenes operations, discover how cultural institutions are cutting waste, saving energy, and reimagining sustainability for the 21st century.
10 Tips for a Successful Membership Communication Plan
Communication can make or break your membership program. Whether you’re sending event invites, onboarding emails, or renewal nudges, how you communicate matters just as much as what you say. This guide offers 10 actionable tips to build a membership communication plan that actually connects—shorter emails, smarter segmentation, and just the right amount of automation.
Special Announcement: Showcase “Member Perks” & Promos on Google Wallet to Drive Engagement, Revenue, and More!
Did you ever wish you could put special perks and promotions front-and-center for your members, but felt that the text and hyperlinks on the back of your members’ Google Wallet cards were not enough?
We're happy to announce an awesome addition to Google Wallet to help us take your digital cards and member communications to the next level. Cuseum also listened to your feedback all these years and brought the feature to your Cuseum digital cards in record time!
With our new “Member Perks” Showcase module, you now have the big opportunity to engage your members (who use Android/Google devices) through Google Wallet by using visually distinct, interactive modules. These special modules include titles, short descriptions, and images to grab your constituents’ attention, and even better: you can add your own URLs to each module to redirect them wherever you want! Yes, they are tappable/clickable. 👆
If you add multiple perks or promo modules, you will see them inside the "recommendations" list view. Yes, if you need more space – we got you covered!
You can use these perks modules to highlight anything you’d like. Here are a few examples to get you started:
Upcoming events, exhibitions, concerts, etc. with links to RSVP
Opportunity to upgrade membership levels or make donations
Special discounts, benefits, and incentives
Remember, these modules can be hyperlinked and are clickable/tappable!
If you’re interested in taking advantage of this exciting new feature, we are so ready to help you.
Ping us via email (hello@cuseum.com), chat, or here for more information about implementing the "Wallet Perks Spotlight" module for your Google Wallet-based membership cards!
Membership Metrics 101: How to Pick KPIs & Set Goals for Your Membership Program
Measuring success starts with the right data. In this guide to membership metrics, we break down essential KPIs every organization should track—from revenue and renewals to participation and satisfaction. Learn how to turn insights into action, improve retention, and grow a membership program that’s built to last.
Cuseum featured in NonProfit PRO’s “40 Nonprofit Trends for 2025” - Predictions on emerging fundraising and leadership tactics for the year ahead
Cuseum is honored to be featured in NonProfit PRO’s “40 Nonprofit Trends for 2025”, a highly anticipated report that highlights the key strategies and technologies shaping the nonprofit sector. This year, our insights focus on two major trends driving digital engagement: subscription-based giving models that treat donors like members and AI-powered personalization that deepens supporter relationships.
Cuseum Unveils Member Lifecycle Engagement Solution to Transform Retention and Engagement for Cultural & Nonprofit Organizations
Implementing Gamification in Museums: How to Merge Playful Engagement & Education
The Future of Visitor Engagement: AI for Interactive Storytelling at Museums
Museum Marketing Tools: Strategies for Success in the Digital Age
Cuseum at CultTech Summit 2024: Shaping the Future of Museums Through Technology
Museum Technology Solutions: 5 Tools Helping Cultural Institutions Thrive
Museum Technology Solutions refer to the different ways Museum from around the world are applying emerging digital trends into the visitor engagement world for cultural institutions. In this text we explain in detail how these are composed and provide 5 great examples showcasing their different appliances with real world cases.
Cuseum’s 8 Step Guide to Step Up Your Museum’s Cybersecurity
How Zoos & Aquariums Are Going Viral with “Gen Z” Script on Social Media
Discover how zoos and aquariums are capturing the attention of Gen Z with viral marketing strategies. From engaging social media campaigns to creative digital content, learn how these institutions are using trends and technology to connect with younger audiences and drive awareness in a rapidly changing digital landscape.
From Slay to Rizz: How 9 Museums Embrace New Trends & Lingo to Connect with Gen Z in Age of Brat Summer
Museums around the world are finding creative ways to connect with younger audiences by embracing Gen Z slang. From interactive social media campaigns to modern exhibit descriptions, these nine museums have successfully incorporated trendy language to make cultural experiences more relatable and engaging for today’s youth.