Cuseum's 2023 Year in Review

2023 was another exciting and productive year for Cuseum! We formed valuable partnerships with diverse and dynamic organizations around the globe, welcomed new team members to the Cuseum family, and unveiled even more innovative products, research, and solutions.

In the past 12 months, we collaborated with a wide range of cultural nonprofits, as well as organizations and businesses dedicated to serving their members, visitors, and guests. This included partnerships with museums, zoos, aquariums, science and nature centers, associations, botanical gardens, universities, and public attractions of different shapes and sizes.

Webinar Highlights: NPS in Cultural Organizations.

Greetings, cultural enthusiasts! With the help of Melissa Dietrich, Longwood Gardens Membership Manager, Cuseum hosted an informative webinar on Net Promoter Score (NPS), revealing insights that can significantly impact organizations' performance and satisfaction.


During the webinar, we explored the potential of NPS as a versatile and comprehensive tool that can help organizations achieve continuous improvement and excellence. We discussed how NPS can be used to guide organizations toward their goals, and we emphasized the importance of using NPS as a tool to enhance the overall performance of cultural organizations. 

Alumni Engagement: Overcoming Key Challenges and Unlocking Maximum Potential

The way organizations keep in touch with their graduates is constantly changing, so they need to come up with new and exciting ways to deal with it. It's essential to show that being a member is still valuable even if how you pay for it changes. The groups that keep in touch with their alumni must solve problems like reaching younger people who are good with technology, making sure their goals are the same as the university's, and getting past rules and regulations.

Alumni engagement can be quite challenging, but it's crucial for building a thriving community of former students. To make it work, you need to approach it thoughtfully and strategically. This involves navigating internal power struggles and adjusting to non-dues dynamics. In this blog, you'll find insightful tips to help you overcome these challenges and build a strong alumni network.

The Power of Digital Engagement in Non-Profits and Cultural Organizations

In today's digital world, non-profits and cultural organizations face a series of unique challenges. Picture this: trying to keep your members, donors, and visitors engaged. It's like trying to solve a puzzle that keeps changing its shape!

For this situation the old ways of connecting just don't cut it anymore. So, let's take a look at the hurdles non-profits and cultural organizations face. We'll explore how they're trying to keep everyone connected in this digital age. Together, we'll figure out how they can overcome these challenges and keep doing the amazing work they do in our communities.

Mastering Non-Profit Growth: A How-To for Development Challenges

There are a lot of challenges in cultural development, and they can feel like formidable roadblocks to success. With high turnover rates, poor alignment with leadership, unrealistic expectations, inadequate compensation, and no clear metrics, many in the field are facing an uphill battle. If you've experienced the frustration of navigating through these hurdles, rest assured that you're not alone.

With this guide, you'll get actionable insights tailored to empower you to overcome the unique challenges inherent in nonprofit and cultural development. Let's dive into practical strategies that resonate with your experiences and pave the way for sustained growth and success in your crucial roles.

8 Myths Debunked: The Reality of Digital Membership Engagement

Explore how digital memberships are shaking things up for organizations, creating new ways to connect with members. Despite their perks, some myths are holding them back. Our blog clears the air of 8 misconceptions about member engagement. Join us to uncover the real potential of digital memberships. It's not just a guide; it's a journey into a new era of engagement.

Loyalty Programs: The Next Big Thing for Cultural Organizations

An ever-changing landscape drives organizations to seek renewal amid membership declines or fluctuations. The issue goes beyond only healing; it also includes adopting the required steps to thrive in the post-pandemic age.

In the arts and culture sphere, organizations have the difficult task of reconciling artistic expression with financial survival. This struggle represents a modest but fundamental shift. How will institutions survive and prosper in this new reality? Loyalty programs develop as critical components in this revolutionary process.

Introducing Loyalty & Rewards Powered by Cuseum: Drive Engagement and Increase Satisfaction

What is member loyalty worth? Imagine this – over a ten-year span, the value of a typical member outstrips that of a casual visitor by an astounding 4.5 times. Even more striking, renewed members contribute 66% more net revenue to organizations compared to new ones. In our rapidly evolving world, consumer choice and mobility are expanding at breakneck speed, propelled by the digital and e-commerce explosion during the pandemic. Unfortunately, this has precipitated a slide in customer retention and loyalty across industries. Consequently, cultivating member loyalty has become a critical necessity for organizations depending on the member revenue from for sustainable and robust growth.

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Exploring Columbus During AZA 2023: Top 6 Attractions and Activities You Can't Miss

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If you’re packing your bags for the Association of Zoos and Aquariums (AZA) 2023 Conference, you're in for an inspiring and educational journey. However, no trip is complete without taking some time to explore the local sights and sounds, especially when you’re visiting a city as vibrant and diverse as Columbus, Ohio. Beyond conference sessions, presentations, and networking events, make sure to allocate some time to discover what this Midwest gem has to offer.

Here are six fun things to do while you’re in town:

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Unlocking Membership Growth: Top 5 Insights from MGI's 2023 Membership Marketing Benchmarking Report

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Diving into Marketing General Incorporated’s latest Membership Marketing Benchmarking Survey reveals a masterclass on how associations have brilliantly adapted in a post-pandemic world, carving a path to impressive membership growth. At Cuseum, our mission is amplifying member engagement and loyalty for associations. To supercharge your strategies, we've handpicked and streamlined the 2023 report's crucial takeaways. 

Ready to unlock the top 5 transformative insights? Let's dive in!

Powering Your Park or Garden with the Magic of the Loyalty Loop

Just like you, every park and garden is on a quest for innovative strategies to magnetize, captivate, and keep their visitors, members, and supporters coming back for more. Ever thought of putting a fresh spin on customer loyalty? Say hello to… The Loyalty Loop!

6 Transformative Mobile Technology Trends for Museums and Cultural Organizations

The mobile landscape, and related consumer behavior, are evolving rapidly. Right now, factors like the booming e-commerce industry and fresh potential of SMS marketing hold great promise for the cultural sector, and may have a defining impact on museums in the years to come.

Read on to discover seven mobile technology trends that could shape the future of cultural organizations.

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Mastering Digital Membership Card Adoption: Proven Strategies from Industry Leaders

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Planning a Digital Membership Card launch or looking to boost engagement? Amplifying adoption is vital to your organization's success. We hosted a webinar featuring industry leaders Kelsey Brown, Membership Manager at the Oakland Zoo, and Melissa Smith, Director of Alumni Marketing and Special Events at the University of Tennessee Alumni Association, each of whom achieved a digital card adoption rate of over 70%. They provided invaluable insights and effective strategies to improve digital card usage and extract more value from membership initiatives. Dive in to learn key strategies and takeaways from their success story in ramping up digital card adoption rates.

6 ways personalization can supercharge alumni engagement

Personalization is the backbone of modern marketing, and alumni engagement is no exception. Already, 80% of U.S. consumers are more likely to purchase from a brand that offers personalized experiences. But, in Cuseum’s November-December 2020 survey of over 150 alumni relations professionals, 77% believed that they need to offer more personalized engagement to their constituents.

That’s a big disconnect!

If you’re interested in getting the lowdown on alumni personalization, we’re here to help. Here, we’ll break down the what, the why, and the how of personalization – let’s dive in!

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Headed to the #CAMMP2023 Alumni Relations Conference? Here are 5 Fun Things to Do in Boulder!

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Headed to this year's Council of Alumni Marketing and Membership Professionals conference in Boulder, Colorado? Our blog post highlights the top five attractions that you can't miss. Discover Boulder's vibrant shopping scene, scenic hiking trails, enchanting teahouses, buzzing brewery tours, and unique dining experiences. Make the most of your visit to this charming mountain city!

Let's delve into this pressing issue.

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Unlocking Loyalty: 5 Tech-Driven Tactics for Enhancing Alumni Relationships

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In an era marked by vast digital expansion and e-commerce proliferation, customer and constituent retention has taken a significant hit across various industries, including alumni associations. With evidence supporting the fact that nurturing current alumni members is five times cheaper than recruiting new ones, the focus should be on fostering enduring relationships and transforming members into dedicated supporters. Despite this, alumni associations often spend 11 times more on recruitment! So, how can we pivot towards building lasting connections and fostering enthusiastic advocacy?

Let's delve into this pressing issue.

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