digital membership cards

6 Insights from the 2021 Membership Marketing Benchmarking Report You Don’t Want to Miss

For membership and association professionals, it has never been more important to stay on top of the latest developments and best practices in constituent engagement and marketing. But, when you’re short on time, staff, and budget, this can be an extra chore you don’t have the hours in the day for!

Here at Cuseum, we combed through the latest insights from MGI’s newly released 2021 Membership Marketing Benchmarking Report, and we are here to share some enlightening trends and numbers. In case you don’t have time to read the full report, here are six insights that you don’t want to miss.

Why Children’s Museums Are Switching to Digital Membership Cards Faster Than Ever

In the past several years, and at an especially rapid pace in 2020, children’s museums have decided to streamline and modernize their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership in children’s museums?

Reaching your Members with On-Demand Push Notifications

In today’s world, consumers are regularly bombarded with emails, mass communications, and advertisements. As of 2021, over 85% of emails are spam! With email open and click-through rates dwindling, it’s never been more important to expand and diversify the ways you connect with your members.

In recent years, many exciting new avenues have opened up that enable modernized, targeted, and real-time communication with your constituents - most prominently, the push notification. As you work to overcome the limitations of email as your primary mode of communication, push notifications can be key to sending personalized, relevant information to your members that they’ll open and engage with.

Let’s jump in!

5 Easy Ways to Increase Your Digital Membership Card Adoption Rates

Congratulations – your Digital Membership program is up and running! Now, you want to ensure your valued membership base gets the news, and is fully empowered to install their digital card and access their membership benefits.

If you’re looking to increase the adoption rate of your digital membership cards after you launch, here are 5 easy communication strategies that can help set you and your members up for success with digital!

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