In the past several years, and especially in the past six months, we’ve seen an explosion of new museum membership models. From virtual membership levels and benefits, month-to-month subscription models, to free membership programs, many organizations are considering alternatives to traditional annual membership. In light of these new trends, many questions and challenges have emerged. For example, how do you balance the needs of a traditional membership base with a virtual membership base? Is monthly membership feasible in the long-term? And, how can we keep membership relevant?

Join Dan Sullivan (Head of Growth & Partnerships @ Cuseum), Christina Brown (Director of Membership Programs @ Phoenix Art Museum), Heather Cahill (Director of Development @ Springfield Museums) & Brad Ingles (Membership & Community Partnerships Manager @ MCA Denver) for a discussion on new conceptions of the membership model. Each of these panelists will share a new membership model they’ve implemented at their institution, and they’ll explore some of the benefits and challenges of these membership trends.