Digital engagement tools are vital to keep visitors connected. These tools offer cultural institutions ways to deepen their approach to exhibits. Read this article to see how museums have implemented them to achieve an improved visitor experience.
Webinar Transcript: The "Contactless" Future: Reimagining The Visitor Experience In The Era of Coronavirus
Before the vast majority of the world’s museums and attractions were forced to temporarily close due the COVID-19 pandemic, visiting a museum was often an interactive, tactile, and social experience, involving many person-to-person interactions. From exchanges at the admissions and membership desks, interactions with fellow patrons, and special experiences involving touch screens or hands-on activities, the visitor experience has historically been filled with physical touchpoints. Now, as museums prepare to reopen in an era of social distancing, many are imagining a “contactless” future.
Last Wednesday, over 4,400 people joined Brendan Ciecko (CEO and Founder @ Cuseum), Atiba Edwards (Executive VP & COO @ Brooklyn Children’s Museum), Andrea Montiel de Shuman (Digital Experience Designer @ Detroit Institute of Arts), & Don Undeen (Former Senior Manager of MediaLab @ Metropolitan Museum of Art) as they explored the evolving “visitor experience” and what the “contactless” future may hold. This webinar examined the merits of digital media, emerging technologies, and more!
Here, you can also view and add to the Coronavirus Preparedness Community Document. This is a living document for organizations to share their best practices.
View the video recording here.
Read the full transcript below.
How Mobile Apps can Help with Social Distancing and Safety for your Museum’s Reopening
One effective way to support social distancing and facilitate a safe reopening at your museum is by adopting a mobile app visitors can use on their own device. Such an app can serve as an all-in-one place to communicate health and safety information, welcome visitors, provide audio and mixed media experiences, and assist in contactless revenue generation.
Read on to learn four ways a mobile app can help enable a safe reopening and assure the safety of your staff and visitors: