In the digital age, membership teams at cultural organizations, associations, and institutions of higher education are spending far too many hours of the day on emails and phone calls - particularly to carry out laborious tasks like managing changes to members’ personal information, payment information, and more.
To solve this problem, Cuseum is excited to bring the benefits of customer self-service to the world of membership with Member Portal.
Webinar Transcript: Exploring the Future of Museums in the Era of Coronavirus
Two months ago, the escalation of the coronavirus crisis forced many museums and cultural institutions to close their doors to visitors. In response, many organizations shifted their efforts to engaging visitors through digital platforms, many making impressive pivots and accelerating their digital transformations. Now, as museums prepare to reopen and plan for the near and long term future, new concerns are seizing the attention of the entire cultural industry – what will the future hold? Will there be new business and engagement models? And what does the physically-distanced museum experience look like?
Last Wednesday, more than 3,600 people joined Brendan Ciecko (CEO and Founder @ Cuseum), Franklin Sirmans (Director @ Pérez Art Museum Miami), Karen Wong (Deputy Director @ New Museum) & Lath Carlson (Executive Director @ Museum of the Future) as they evaluated the profound impacts of coronavirus and offered insights about what the future will hold for museums.
View the video recording here.
Read the full transcript below.
Webinar Transcript: Membership Mondays: Membership Marketing, Audience Shifts & Community, Engagement Shifts after Coronavirus
After almost two months of coronavirus closures, many museums and cultural organizations are preparing to welcome visitors and members back. However, while organizations may be reopening, many are doing so in a graduated way and facing new challenges. In particular, many are realizing that tourism will be down for quite some time, which has the potential to profoundly affect admissions and membership revenue. At the same time, cultural organizations may have renewed appeal to local audiences as the world embraces a “stay local” or “staycation” mentality for the foreseeable future.
Last Monday, 1,600 people joined Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Tim O’Connell (Director of Membership & Annual Giving @ North Carolina Museum of Art), Julie Knight (Director of Membership @ San Francisco Museum of Modern Art), Sewon Barrera (Digital Marketing Manager @ Exploratorium) & Daniel Vincent (Director of Membership @ Trustees of Reservations) as they discussed shifts in audiences and membership marketing strategy in light of coronavirus. The webinar addressed how organizations can reorient the value propositions of membership and double down on local audience development to survive and thrive in the coronavirus era.
Watch the full recording here.
Read the full transcript below.
Webinar Transcript: Membership Mondays: Reimagining Revenue Streams & Events
Due to COVID-19, many museums and cultural organizations are facing significant disruptions to revenue with the absence of gate attendance and on-site purchases. From membership extensions, halted acquisition campaigns, canceled events, to public funding cuts, many other traditional revenue streams have also been interrupted. Even as organizations prepare to reopen and welcome members back, traditional events and other common revenue sources may be diminished or even off the table entirely for quite some time.
Despite the challenges, by rethinking the membership business model, initiating virtual events, and seeking out new revenue opportunities, membership departments and cultural institutions have the potential to bounce back, and membership can continue to be a primary revenue stream.
Over 2,000 guests joined Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Claire Byfield (Membership Manager: Engagement @ British Museum), Tom Knowles (Membership Events Manager @ British Museum) & Rosie Siemer (Founder & CEO @ FIVESEED Membership Consulting) as they discussed how membership, revenue, and events can be reimagined to bolster museums and ensure their financial health going into the future.
5 New Technologies Unveiled at CES that Could Shape the Future of the Museum Experience
Earlier this month, Las Vegas and the tech world were abuzz about the 2020 Consumer Electronic Show (CES). According to Forbes, “CES is a celebration of creativity and the desire to make things smarter, faster, and better,” and it showcases the innovations from startups, tech giants, and manufacturers alike. For many, it’s a glimpse into what’s to come next.