In today’s day and age, serving members, providing modern conveniences, and offering valuable benefits have never been more important for membership organizations. Indeed, at museums, attractions, nonprofits, universities, and associations, there is heightened urgency to attract and retain members with new perks and incentives.
At the same time, organizations are facing many challenges and inefficiencies: membership professionals often devote significant time and resources towards updating database records, answering redundant questions, and helping members access their benefits. These inefficiencies can likewise diminish the member experience, as constituents struggle to update their own information, access their membership benefits, and enjoy a seamless experience.
In response to these challenges, Cuseum is thrilled to announce the latest innovation in membership: the Member Portal.
Until now, the online member portal has been non-existent, riddled with unfriendly design, or filled with unnecessary complexity. The online portal has also failed to live up to its potential as a central hub for any and all of your members’ needs. While some portals might serve as a means to view exclusive content, members still need to visit disjointed webpages and systems to access their varied membership benefits, membership cards, tickets, guest passes, and member-only content. To update their personal information, members often must call or email directly.
At Cuseum, we believe that the time has come for a better, smarter, and more intuitive portal for members. With the launch of Member Portal, we’re here to help you boost member loyalty and satisfaction with the most comprehensive and user-friendly portal to date.
With Cuseum’s Member Portal, you can offer your constituents a truly unified membership experience. In one place, members will be able to update their personal details, review their membership level and benefits, access exclusive digital content, and redeem special gifts.
In the same portal, your members will also be able to download their membership cards and tickets, as well as share complimentary guest passes with their friends, family, and coworkers.
With its seamless and unified design, Cuseum’s new Member Portal tool is a core piece of any modern membership engagement strategy. Let’s dive in!
Multifaceted Benefits
Cuseum’s Member Portal is here to help your organization improve engagement, serve members, and drive loyalty and value.
Easy access. No more usernames or passwords to remember — Member Portal uses secure magic links to make it easier than ever to log in.
Increased convenience. Offer member-only content, special digital benefits, and more — all in one place.
Gain insights. Understand your most digitally active members, and know who to steward.
Enrich your data. Allow your members to update their data, as well as quickly and easily fill in missing information — all through self-service.
Save time & money. Reduce the time and labor related to manually updating member information, like a change of address.
Deliver special gifts & digital collectibles. Make sure constituents feel even more valued by offering special gifts, digital collectibles, and limited edition content.
Offer New Digital Value
With digital membership benefits and exclusive content on the rise, a Member Portal has never been more vital. In a January 2021 survey of over 100 membership leaders at cultural institutions, nearly ⅔ (62%) noted that they were already offering or planning to offer online membership benefits, while 44% listed such content as their top priority for moving their membership program forward digitally in 2021!
For organizations hoping to create fresh digital value for members, a Member Portal can help you provide better access to existing virtual benefits, and expand the digital perks you do offer:
As you work hard to serve your members, consider the power of adding to your list of membership benefits, made possible through a Member Portal:
✅ Access to VIP membership portal
✅ Special edition digital collectibles
✅ Digital membership cards for iOS & Android
✅ Extra free guest passes
✅ Easy access to exclusive virtual content
Moving forward, it’s likely that online membership benefits will become indispensable for many organizations. With this in mind, a Member Portal can facilitate a streamlined and user-friendly member experience, with effortlessly integrated digital perks.
We look forward to helping you engage your members with a new tool that is optimized for today’s modern, digital world. Ready to give your member engagement a boost? We’d love to hear from you.