If you’re a membership professional at an association, you already know how challenging it is to drive sustainable membership growth.

With this in mind, it is vitally important for associations to start thinking creatively about more effective approaches to acquiring and retaining their members. While there are many ways to grow your association or society’s membership, in our increasingly connected world, innovative digital strategies can be particularly useful.

From launching an online referral program to spearheading a content marketing strategy and upping your social media game, here are five ways digital can help you grow your association’s membership: