Across the world, museums and cultural institutions of all kinds are facing the financial ramifications of COVID-19. According to a study by the UNESCO, around 90% of the world’s cultural institutions had to temporarily close due to the pandemic. Months after closing their doors, some museums may just be entering into a phased re-opening period, and others may be closed for many more weeks or months longer. As a result, organizations of all sizes are bracing for a significant loss in revenue and looking for areas to cut costs and increase efficiency.

In this difficult time with limited financial resources, one way to reduce expenses is by switching from physical membership cards to digital membership cards. Along with a variety of benefits, including going green, adding value and convenience to members, and increasing membership renewals, a digital membership program can be a significant cost-cutting measure during these challenging fiscal times.