Increased access to museums for members and more revenue for your institution? Sign us up! Reciprocal associations are a win-win for both the cultural institution and their members, and they can offer your institution or organization an incredible variety of benefits. So if you still have some questions about reciprocal programs, we have answers!
Free admission is frequently cited as the top benefit of museum membership. But, if your museum is free to all visitors, what other benefits can you offer to entice and acquire new members?