Engage every guest. Support every animal.
Cuseum helps aquariums, zoos, and conservation organizations turn one-time visits into long-term support — with mobile guides, wayfinding, and modern family membership.
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Mission-driven engagement, end to end.
Whether you're funding research or running daily feeds, Cuseum gives you the tools to tell stories, support conservation, and grow recurring membership revenue.
Why aquariums and zoos choose Cuseum
Engagement that turns a visit into a return visit
Species stories, keeper insights, and conservation context give guests a reason to explore longer, and push and SMS messages bring members back for events, feeds, and seasonal programming.
Family membership without the plastic
Household passes live in Apple Wallet and Google Wallet, so no one arrives at the gate without a card, and your team stops printing, mailing, and replacing plastic.
Less admin, more mission
Cuseum connects with the CRM, ticketing, and membership systems you already use, which reduces manual fulfillment and data entry and frees staff time for animal care, conservation, and education.
A platform shaped around how you work
Results customers like you see
Zoo, aquarium, and garden customer stories
Conservation-focused organizations use Cuseum for digital membership and mobile engagement. Here is what a few of them say.
“Cuseum allows us to focus on conservation and education while modernizing how members interact with us.”
“Cheekwood modernized its membership program by integrating digital membership cards, saving $50k per year in operating costs and reducing the amount of plastic going into the environment.”
“Constantly bringing new ideas to an institution makes long-time members pleased to see that [Morikami] never stops trying to bring them the best services possible.”
Aquarium & Zoo FAQs
Can't find what you need? Email our team.
About Cuseum
Cuseum is an engagement platform built for museums, cultural attractions, and membership organizations. We help hundreds of art museums, history museums, science centers, children's museums, zoos, aquariums, botanical gardens, performing arts venues, historic sites, and alumni associations modernize the way they engage members, donors, and visitors. Our products span digital membership cards, mobile apps and audio guides, augmented reality experiences, member portals, push notifications, SMS messaging, and analytics — all built specifically for the cultural sector rather than adapted from generic retail or marketing tools.
Digital membership is at the core of what we do. Cuseum lets organizations replace plastic membership cards with mobile-wallet passes that members save to Apple Wallet and Google Wallet. Passes update in real time, support tap-to-scan entry, and reduce the printing, fulfillment, and shipping costs associated with traditional cards. Members get their benefits instantly, staff spend less time on replacements and renewals, and organizations reduce their environmental footprint at the same time. Cuseum's digital membership product works alongside existing CRM, ticketing, and POS systems so member data stays in sync without manual exports.
Beyond membership, Cuseum powers branded mobile experiences for tours, exhibits, self-guided storytelling, and wayfinding. Curators and education teams can publish multilingual content, integrate audio and video, and update tours without code. Visitor services teams can drive deeper engagement with push notifications about new programs, exhibitions, and special events, while marketing teams use built-in analytics to understand which content resonates, which members are at risk of lapsing, and where to invest next. The result is a single platform that supports the entire visitor and member lifecycle, from first awareness through long-term loyalty.
Cuseum integrates with the systems cultural organizations already rely on, including Tessitura, Altru, Salesforce, Blackbaud Raiser's Edge and eTapestry, ACME, Centaman, AudienceView, DonorPerfect, Neon CRM, Patron Manager, Salsa Labs, Keela, Kindful, Klaviyo, HubSpot, Mailchimp, iMIS, GrowthZone, Microsoft Dynamics 365, Square, SugarCRM, Teamwork, Eventbrite, EventPro, Etix, Fever, Doubleknot, Dexibit, CatalogIt, CollectionSpace, Axiell, Clover, and many more. Whether your team is rolling out a digital membership program for the first time, replacing a legacy mobile app, launching a new exhibition, or evaluating how to better retain members year over year, Cuseum's team of strategists, designers, and engineers will help you scope the project, configure the platform, train staff, and communicate the rollout to your audience.
To learn more, request a personalized demo and we'll tailor a 20-minute walkthrough to the systems and goals that matter most for your organization. You can also explore our growing library of case studies, ebooks, webinars, and playbooks for real-world examples of cultural organizations putting digital engagement to work.
Bring your mission to every device.
See how aquariums and zoos use Cuseum to engage visitors and fund conservation.