The African Diaspora Art Museum of Atlanta (ADAMA) proudly announces the launch of Digital Membership Cards, powered by Cuseum. This innovative digital solution enhances the membership experience, offering seamless access to benefits, event notifications, and automated renewal reminders. Join ADAMA in embracing technology and fostering a vibrant community focused on celebrating the diverse narratives of the African diaspora.
5 Tips to Reduce Membership Turnover
Museums and cultural attractions spend a lot of time searching for creative and effective new ways to attract new members while retaining and engaging their existing constituents.
With everything that goes in to expanding your reach, sometimes it is easy to forget that keeping members in the long-term is just as important as getting new members to sign up (if not more)! Research shows that it costs five times as much to acquire a new member than to retain a current one. Additionally, over a five year period, the average total value of a renewed member was worth 35% more than that of the average total value of a newly acquired member. The numbers are clear: reducing membership turnover is well worth the investment.
Here are five ways to help reduce membership turnover at your organization!