Tips & Trends

9 Places to Visit in Boston during the MuseWeb Conference!

Headed to Boston for the MuseWeb / Museums and the Web conference? As proud Bostonians, we at Cuseum have a few local recommendations to highlight the best our city has to offer!  We’ve divvied up our list into a 3 classics, 3 places near the conference center, and 3 spots that are off-the-beaten path. Check them out!

Headed to AMMC? Here are 8 Awesome Things to do in Pittsburgh

As we countdown the weeks leading to the American Museum Membership Conference, we’ve assembled our list of a few top picks, eats, and sights in Pittsburgh! In order to bridge every possible interest, in the “city of bridges”, we’ve put together a fun list of local food, museums and cultural institutions that you won’t be able to find anywhere else!

It’s 2019, is Pokémon Go Still Relevant?

Back in July of 2016, Pokémon GO launched in the United States and became an overnight sensation. The augmented reality app, available on iOS and Android, gained nearly 21 million US users within the first two weeks of its launch and about 147 million users today making it one of the most popular apps ever.

Top Technology Trends for 2019: What it means for Museums & Nonprofits

Technology is rapidly evolving the operations of museums and nonprofits. Now more than ever organizations must keep abreast of the technologies irrevocably changing the way they interact with visitors and administer services. Gartner, the global research and advisory firm, recently predicted the 2019 trends that will accelerate technological progress in years to come. This post examines which trends track with advancements in the museum and nonprofit sectors, providing a prescient glimpse into what the future may hold.

The Impact of TripAdvisor & Yelp on Cultural Attractions

Word travels fast. And, in our modern, connected world, this is more apparent than ever. With the popularization of websites such as TripAdvisor and Yelp, online reviews have become a way for consumers to share their thoughts on places and businesses and to make sure they have the best experiences possible. These review websites can be just as valuable for museums and cultural attractions as they are for restaurants and hotels.

How the Denver Art Museum Used Their Mobile App to Create Accessible Experiences for Visitors

There are many ways that museums and cultural institutions can use technology to make their visitor experience both engaging and accessible to all ages and abilities. While many institutions have made accessibility a priority, a leading voice in this movement is the Denver Art Museum. While the museum offers many excellent programs to support visitors of all ages and abilities, through the creation of a Cuseum-powered mobile app, the museum made great strides in assisting visitors with vision and hearing impairments.

How Museums are Leveraging GIFs & Giphy to Boost Audience Engagement

From dancing dogs to pop culture references, GIFs have added another element of fun to how we communicate in the digital age. Animated GIFs are like short, sweet, videos or digital flipbooks that allow images to come to life on your screen. While GIFs have been around since 1987 (they’re over 30 years old, and also known as “graphics interchange format”) they didn’t rise to mainstream popularity until the late 2000’s. Since their new rise to fame and everyday use, GIFs have not only redefined how we communicate over social networks, email, and SMS, but they have also presented themselves as a new tool to engage and educate audiences in the museum realm. This has led museums and cultural institutions to embrace GIFs as a way to bring their collections to life and engage  younger, digital-centric audiences.

5 Creative & Innovative Experiments in Museum Membership

When most people think of innovation, their minds automatically wander to technology. While technology does undeniably play a large role in how museums drive innovation, there are also many other ways institutions can make strides in creative and experimental ways. Looking towards membership, this aspect of museums has remained fairly inline in what it has been for the past few decades. But, as the demographics and expectations of the population continue to evolve, museums must search for ways to experiment and break away from the traditional models.

Infographic: Results from Augmented Reality Museum Visitor Impact Survey

At Cuseum, we’re deeply interested in how new technology and approaches impact the multitude of ways museums and cultural attractions interact and engage with their visitors. Over the past few years, we’ve watched many changes redefine how organizations think about digital engagement and the general expectations and behaviors of their visitors.

The Ultimate Guide to Partnerships Between Museums & Brands

Inspired by the Field Museum’s recent launch of an exciting new libation, let’s take a quick look back at the unique and creative partnerships that museums and brands have forged over the years. Many museums have been spinning up new brand partnerships as a way to create products that drive buzz, revenue, and capture the eye of their visitors and completely new audiences.

Putting Yourself in Your Members' Shoes (or Phones) With Digital Membership Cards

We’ve written a lot about why digital membership cards are so great for museums and really just about any type of membership organization (yes, they’re eco-friendlyaccessible, and leverage mobile wallets), but what is the experience like for members? Time to flip the script and put yourself in your members’ shoes! 

App Marketing Tips From The National Museum of Wildlife Art

Creating an exceptional app is the first step to supercharging your visitor engagement, but a world-class app is no good unless your visitors know about it! We’re always on the lookout to see how members of the Cuseum family are introducing visitors to their apps so that we can share their great ideas. Read on to learn more about how the National Museum of Wildlife Art is making sure that every visitor who walks through the door knows about their app and has the tools to use it easily and effectively. 

3 Accessibility Benefits of Digital Membership Cards

In our last post, we discussed how digital membership cards are a great way to streamline the membership process. By providing digital cards via the mobile wallet, organizations can reduce the number of steps members need to take to access their cards and provide a frictionless experience.

3 Reasons Mobile Wallet Is The Best Place For Your Digital Membership Cards

If you’re reading this, you’re likely considering introducing digital membership cards to your organization and members or maybe you’re just interested in digital tools. Digital membership cards offer a great way to help reduce the costs associated with membership processing, including: card production, shipping, staff labor, direct mail, or promotional/renewal materials.


Tips For Turning Your Organization’s Supporters Into Advocates For Your Cause

The key to success as a non-profit is having followers who believe in you and want to see your organization succeed! Whether they show their loyalty by participating in local arts programs, working with rescue animals, or volunteering at their neighborhood food pantry, supporters and advocates drive your organization to do better and do more.  

How Your Organization Can Go Green With Digital Membership Cards

When you think about the push to be eco-friendly and how you can help, what comes to mind? Using fewer to-go cups? Opting for paper over plastic grocery bags? Turning the lights off when you leave the room? You may never have considered your organization’s membership cards when you think of things that could be greener! But when it comes to the environment, every little bit counts, and switching out your plastic or paper membership cards for something with no environmental impact will not only save your organization time and money, it’s also great for the Earth!


4 Tips to Maximize Your Fundraising Potential from AAM’s Museum Magazine

In AAM’s January/February 2018 issue of Museum, they shared insider tips on how museum CEOs and board chairs can work together to optimize their fundraising capability. Read on to learn how to increase your fundraising efficiency and improve the bond between your trustees, board chair, and leadership team!


Museum Education in the “Age of the Internet”

As museums continue to embrace digital tools to enhance their exhibits and visitor experiences, we’re grateful to take part in the never-ending dialogue and sharing of best practices around technology in the museum. How do we use technology effectively? How do we make sure that it complements the exhibit? And, sometimes most critically, can we afford it? We headed over to the deCordova Sculpture Park and Museum to take part in the Greater Boston Museum Educators Roundtable conversation on the topic.


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