Tips & Trends

The Benefits of Having Digitally Savvy Board – for Museums & Nonprofits Too!

This year, Massachusetts Institute of Technology’s Center for Information Systems Research released a study that showed just how much companies in the commercial sector benefit from having a tech-savvy board. In fact, companies with digitally literate board members significantly outperformed their peers on key metrics:

5 Ways 5G Could Impact Museums

Every day, another major news headline comes out citing the transformative power of 5G. According to the World Economic Forum, “we’re on the verge of a new age of interconnectedness” that will change the world in profound ways. This isn’t just an incremental improvement to existing 4G network technology, it’s an entirely new mobile infrastructure. Now, after years of speculation about the potentials of 5G, it’s finally here.

Five Ways That Digital Membership Cards Can Improve Your Membership Progra

We’re so excited to be partnering with Neon One, one of the premiere nonprofit CRMs. Digital membership cards can integrate with your CRM and offer a better way to engage with your audience. Check out our latest post on their blog!

What’s the Return on Investment for Digital Membership Cards? Find Out Now with our New ROI Calculator

Running a membership program comes with a lot of moving parts and responsibility. With traditional membership cards you may be spending more time, money, and effort than you think. Between the printing of paper or plastic cards, postage, staff labor, never-ending membership mailings, and lapsed members, just how high is your membership expenditure and how does that accumulate over time?

6 Strategies for Getting Creative with Your Mobile Tour App Content

Whether you’ve gotten your mobile tour app up and running, or are brainstorming about new ways to create tour content that will be compelling to your visitors, there are various, creative ways to approach content creation – or maybe you’re still considering whether an app is the right move for your museum and are eager to know what sorts of possibilities it holds. We’re here to offer you inspiration by shedding light on the many smart strategies the organizations we work with have used to create tours. We’ll illuminate 6 ways your museum can innovate the tour experience, better showcase your organization, and cater to diverse audiences.

Small But Mighty: How Small Museums are Achieving Big Success in Digital

Technology is a powerful storytelling vessel, and museums large and small are jumping aboard the tech-wave to communicate their stories and educational content. But, there is a common misconception that innovative digital solutions are exclusively reserved for the big and mighty – that is, organizations willing and able to invest tens or hundreds of thousands of dollars into the development and implementation of, say, a new app, or digital experience. We’re here to debunk this myth. Here, we’ll highlight just how museums with tight budgets and small staffs have worked with Cuseum to develop sustainable, creative, digital solutions to drive visitor engagement as well as cut costs, save time with their membership programs.

Going Beyond the Traditional Tour: 5 Ways Museums Can Deliver Creative Experiences

So, you’ve taken the plunge, ditched the clunky audio guide or printed handout, and gone digital – now your members can tour your museum with an easy-to-use Cuseum-powered app. But now you’re wondering, “what more can we do with it?” We’ve got the answers. Here are 5 ways you can get creative with your app to drive visitor engagement and enhance the museum-going experience.

3 Most Common Strategies for Launching Your Digital Membership Program

Back in 2017, Cuseum introduced digital membership cards to help organizations and their membership departments succeed in the digital age. They’re more affordable, more convenient, and more accessible than traditional membership cards — what’s not to love? Since then, we’ve worked with organizations with 100s of members to 100,000+ members to develop optimal digital membership solutions for them and their constituents.

In the Spirit of Earth Day, Here’s How Zoos & Aquariums Can Go Green with Digital Membership Cards

Zoos and aquariums attract 181 million visitors annually, and members make up a large portion of those visitors. At the same time, physical membership cards continue to be a huge source of paper and plastic waste. As membership remains a key source of revenue for zoos, it’s important that it stays an attractive option to the environmentally-conscious demographic of zoo visitors. By helping you roll out a digital membership program, Cuseum can assure that you will continue to attract new members, as well as hold onto your current ones.

Museopreneur: How Museums are Leaping into New Business Models with Entrepreneurial Spirit

mu·se·o·pre·neur | myüzē-äp(r)ə-ˈnər

Noun: one who embraces or assumes characteristics of an entrepreneur to advance their museum’s business model and general operations.

9 Places to Visit in Boston during the MuseWeb Conference!

Headed to Boston for the MuseWeb / Museums and the Web conference? As proud Bostonians, we at Cuseum have a few local recommendations to highlight the best our city has to offer!  We’ve divvied up our list into a 3 classics, 3 places near the conference center, and 3 spots that are off-the-beaten path. Check them out!

Headed to AMMC? Here are 8 Awesome Things to do in Pittsburgh

As we countdown the weeks leading to the American Museum Membership Conference, we’ve assembled our list of a few top picks, eats, and sights in Pittsburgh! In order to bridge every possible interest, in the “city of bridges”, we’ve put together a fun list of local food, museums and cultural institutions that you won’t be able to find anywhere else!

It’s 2019, is Pokémon Go Still Relevant?

Back in July of 2016, Pokémon GO launched in the United States and became an overnight sensation. The augmented reality app, available on iOS and Android, gained nearly 21 million US users within the first two weeks of its launch and about 147 million users today making it one of the most popular apps ever.

Museums at the Crossroads: the Role of Corporate Partnerships

Our very own CEO, Brendan Ciecko, was tapped for insights for the report, Museums at the Crossroads: the Role of Corporate Partnerships, published by international PR group Grayling.

Top Technology Trends for 2019: What it means for Museums & Nonprofits

Technology is rapidly evolving the operations of museums and nonprofits. Now more than ever organizations must keep abreast of the technologies irrevocably changing the way they interact with visitors and administer services. Gartner, the global research and advisory firm, recently predicted the 2019 trends that will accelerate technological progress in years to come. This post examines which trends track with advancements in the museum and nonprofit sectors, providing a prescient glimpse into what the future may hold.

The Impact of TripAdvisor & Yelp on Cultural Attractions

Word travels fast. And, in our modern, connected world, this is more apparent than ever. With the popularization of websites such as TripAdvisor and Yelp, online reviews have become a way for consumers to share their thoughts on places and businesses and to make sure they have the best experiences possible. These review websites can be just as valuable for museums and cultural attractions as they are for restaurants and hotels.

How the Denver Art Museum Used Their Mobile App to Create Accessible Experiences for Visitors

There are many ways that museums and cultural institutions can use technology to make their visitor experience both engaging and accessible to all ages and abilities. While many institutions have made accessibility a priority, a leading voice in this movement is the Denver Art Museum. While the museum offers many excellent programs to support visitors of all ages and abilities, through the creation of a Cuseum-powered mobile app, the museum made great strides in assisting visitors with vision and hearing impairments.

How Museums are Leveraging GIFs & Giphy to Boost Audience Engagement

From dancing dogs to pop culture references, GIFs have added another element of fun to how we communicate in the digital age. Animated GIFs are like short, sweet, videos or digital flipbooks that allow images to come to life on your screen. While GIFs have been around since 1987 (they’re over 30 years old, and also known as “graphics interchange format”) they didn’t rise to mainstream popularity until the late 2000’s. Since their new rise to fame and everyday use, GIFs have not only redefined how we communicate over social networks, email, and SMS, but they have also presented themselves as a new tool to engage and educate audiences in the museum realm. This has led museums and cultural institutions to embrace GIFs as a way to bring their collections to life and engage  younger, digital-centric audiences.

5 Creative & Innovative Experiments in Museum Membership

When most people think of innovation, their minds automatically wander to technology. While technology does undeniably play a large role in how museums drive innovation, there are also many other ways institutions can make strides in creative and experimental ways. Looking towards membership, this aspect of museums has remained fairly inline in what it has been for the past few decades. But, as the demographics and expectations of the population continue to evolve, museums must search for ways to experiment and break away from the traditional models.

Infographic: Results from Augmented Reality Museum Visitor Impact Survey

At Cuseum, we’re deeply interested in how new technology and approaches impact the multitude of ways museums and cultural attractions interact and engage with their visitors. Over the past few years, we’ve watched many changes redefine how organizations think about digital engagement and the general expectations and behaviors of their visitors.

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