Tips for Choosing a Point of Sale (POS) System for Your Museum or Organization

At retailers of all sizes, point of sale (POS) systems are overtaking the traditional cash register to manage transactions and interactions with customers. Simply put, a POS system “is the hardware and software that allows a business to process customer payments for products and services.” POS systems have become the central component of businesses, serving as “the hub where everything—like sales, inventory and customer management--merges.” Increased efficiency, ease of use, expanded payment capabilities, and reporting are just some of the myriad benefits of such a system.

How Data Can Help You Create a Vibrant & Sustainable Membership Program

The world is abuzz about “big data” and “data-driven” strategy. As defined by IBM, “Big data analytics is the use of advanced analytic techniques against very large, diverse data sets.” In the commercial sector big data has applications in everything from product development, customer experience, operational efficiency, to innovation. According to Intel, “big data analytics is a technology-enabled strategy for gaining richer, deeper, and more accurate insights into customers, partners, and the business.”

3 Reasons Why Museums and Nonprofits Should Be Thinking About Cybersecurity

It’s October, and that doesn’t just mean Halloween – it’s also National Cybersecurity Awareness Month (NCSAM). NCSAM is a joint effort between government and industry “to raise awareness about the importance of cybersecurity and to ensure that all Americans have the resources they need to be safer and more secure online.” 

What is the Value of a Visitor, Member, and Evangelist to Your Organization?

For museums and cultural attractions, bringing in and engaging visitors is a top priority. Especially in recent years, the “visitor journey” has been a major topic in discussion, inspiring many organizations to start “mapping the visitor journey” to provide a better experience for audiences.

Virginia Living Museum Launches Digital Membership Cards!

We are so excited to welcome the Virginia Living Museum to the Cuseum family with the launch of their digital membership cards!

KidsQuest Children’s Museum is on a Quest to go Digital!

KidsQuest

We’re so psyched up to announce that KidsQuest Children’s Museum launched their digital membership cards today!

KidsQuest is a hands-on, interactive children’s museum, which strives to “create learning through the power of play and exploration that connects children to their communities and the world.” As KidsQuest continues to innovate their programming, they’ve also innovated membership - now, digital membership cards make it easy for on-the-go families to access their membership benefits, either at KidsQuest or other science museums and children’s museums that offer reciprocal admissions.

Go KidsQuest!

Introducing Guest Pass Referral by Cuseum

Increasing attendance, membership, and visibility are some of the top priorities across the cultural space. To date, there’s been no easy and cost-effective solution that empowers organizations to leverage the networks of their most dedicated supporters to address these goals. Your constituents have valuable connections with the potential to elevate your organization – if only there were an easy way to tap into them. 

Chattahoochee Nature Center is Going Green through Digital

We are so excited to announce that the Chattahoochee Nature Center has launched their new digital membership cards. 

What do Peer Networks Mean for New Member Acquisition?

Peer-to-peer marketing. Referral marketing. Network marketing. You’ve probably come across these terms as they’ve made their way into every industry and have lots of clear benefits for nonprofits like museums and cultural organizations. But, just what do they mean?

4 Technology Trends that Open New Doors for Provenance Research and Education

Provenance, or art’s history of ownership, is a growing area of discussion for museums across the world. As the Philadelphia Museum of Art so eloquently describes, “the provenance of an individual work of art sheds light on its historical, social, and economic context as well as its critical fortunes through time.”

Headed to Blackbaud's bbCon? Here are 10 Awesome Things to Do in Nashville

Blackbaud’s bbCon, premier tech gathering for social good, is less than two months away. To quote our friends at Blackbaud, we’re ready to hit a high note in Music City! We’ve assembled a top-notch list of sights, eats, and adventures to help guide the bbCon crowd through the city. From cultural landmarks, outdoor spaces, to local favorites for food and drink, we’ve got you covered on every front.

Introducing a New Partnership: Cuseum & Neon One

Partnerships are the backbone of the museum and nonprofit world, and strong collaboration is vital to sustaining cultural space. From the relationships between organizations and their constituents, communities of volunteers, to partnerships between museums and brands, these networks are the lifeblood that keeps nonprofits thriving.

4 Ways AI is the Next Big Game-Changer in Museum Membership & Attendance

At Cuseum we’re stoked to keep on doing amazing things with Blackbaud. We’re so excited about our latest piece on their npENGAGE blog, which explores AI in museum membership and attendance.

Cuseum is Celebrating its 5th Birthday!

This month, we are beyond excited to celebrate Cuseum’s 5th birthday! We’re kicking off the festivities with 5 Fun Facts about our company’s 5-year-long journey. So, let’s take a ride down memory lane!

Using Push Notifications to Drive Membership Renewals

Email marketing messaging has long been the backbone of marketing strategy for businesses and nonprofits alike. But today, is this the most effective way to build loyalty and retain customers and members? Increasingly, the world is turning to a different method to communicate with their constituents: push notifications.

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