With the escalation and continued risks of COVID-19, the traditional process of visiting museums and cultural attractions has transformed in many ways. As visitor-facing sites are beginning to reopen, many are finding that they have to rethink the visitor journey end-to-end in order to facilitate a seamless, contactless experience.

In the pre-visit phase, guests may be doing significantly more research and preparation for their visit, even reserving tickets and parking passes in advance to avoid onsite contact. Once onsite, previous experiences, like touch screens interactives, shared audio guides, and hands-on activities, now pose high risks, and guests are seeking contactless alternatives. Post-visit, the need to follow up with visitors, solicit feedback, and convert them into members and donors is more pressing than ever.

In thinking through the evolving visitor journey in the era of Coronavirus, there are a number of challenges and potential solutions to consider. Here, we will explore how you can reimagine every phase of the visitor journey to adapt to changes and set your organization up for success when re-welcoming guests.