In the digital era, alumni associations face challenges like budget constraints, limited staffing, and declining member engagement. With 72% of members reporting higher levels of satisfaction and connection with associations that adopt emerging technologies, many alumni organizations are turning to cutting-edge digital tools to manage member operations, drive engagement, and unlock new revenue streams while meeting public expectations for technological offerings.
One avenue that holds particular potential is generative AI software like ChatGPT, which can process complex data, generate human-like results, and engage audiences in novel ways. From creative content marketing, to event promotion, to personalizing member communications, here are 8 ways ChatGPT can help boost acquisition, retention, engagement, and revenue for alumni associations: