At AZA 2025, Cuseum shared insights on how data-driven strategy and smarter digital tools are redefining membership engagement for zoos and aquariums. Our session, Strengthening Membership Engagement through Digital Strategy, emphasized using analytics, automation, and intentional design to improve member retention and streamline communication.
Exploring Columbus During AZA 2023: Top 6 Attractions and Activities You Can't Miss
If you’re packing your bags for the Association of Zoos and Aquariums (AZA) 2023 Conference, you're in for an inspiring and educational journey. However, no trip is complete without taking some time to explore the local sights and sounds, especially when you’re visiting a city as vibrant and diverse as Columbus, Ohio. Beyond conference sessions, presentations, and networking events, make sure to allocate some time to discover what this Midwest gem has to offer.
Here are six fun things to do while you’re in town:
Why Zoos and Aquariums Are Adopting Digital Membership Cards at an Unprecedented Rate
In the past several years, and at an exponential rate in 2023, more zoos and aquariums have decided to revamp and reinvigorate their membership programs by launching Digital Membership initiatives. What's driving this rising popularity of digital memberships in zoos and aquariums?
Why Zoos and Aquariums Are Switching to Digital Membership Cards Faster Than Ever
In the past several years, and at an exponential rate in 2020, more zoos and aquariums have decided to revamp and reinvigorate their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership at zoos and aquariums?
Webinar Transcript: Experimenting with New Digital Revenue Streams On the Road to Reopening
Since the COVID-19 pandemic forced museums, zoos, and cultural attractions to close their doors, many have admirably turned their attention to new digital content projects, virtual public programs, and online events to help keep audiences engaged. Now, after two months of closures, many organizations are also beginning to monetize these digital initiatives through entrance fees, “pay what you wish” models, and other methods. Even as organizations open their doors (or plan to open their doors) to visitors once again, many are finding that the reduced capacity and restrictions on physical events and summer camps are placing greater importance on generating revenue through digital engagement initiatives.
On May 13, 2020, over 3,300 museum professionals joined Brendan Ciecko (CEO and Founder @ Cuseum), Michelle Mileham (Director of Education @ Tracy Aviary), Christian Ramirez (Public Programs Manager @ Phoenix Art Museum) & Laura Houston (Director of Education @ Elmwood Park Zoo) as they explored various ways to monetize virtual programming and digital offerings. This webinar explored ways to monetize traditional programming that has been shifted to digital platforms, as well as creative ideas that have generated new revenue streams. This discussion also addressed some of the challenges related to reopening that cultural organizations are continuing to face.
Watch the video recording here.
Read the full transcript below:
CuriOdyssey Introduces Digital Membership Cards!
We are so excited to welcome CuriOdyssey to the Cuseum family and celebrate the launch of their digital membership cards!