Email marketing messaging has long been the backbone of marketing strategy for businesses and nonprofits alike. But today, is this the most effective way to build loyalty and retain customers and members? Increasingly, the world is turning to a different method to communicate with their constituents: push notifications.
We’re so excited to feature our collaboration with Taylor Studios, where we dive deep into the transformative power of digital membership cards. Check out our latest post on their blog:
Zoos and aquariums attract 181 million visitors annually, and members make up a large portion of those visitors. At the same time, physical membership cards continue to be a huge source of paper and plastic waste. As membership remains a key source of revenue for zoos, it’s important that it stays an attractive option to the environmentally-conscious demographic of zoo visitors. By helping you roll out a digital membership program, Cuseum can assure that you will continue to attract new members, as well as hold onto your current ones.
The Florida Museum of Natural History has launched its digital membership program and made the full switch away from physical cards.