Big Data

Unpacking the Big Data Buzz: How Can We Leverage Data in Alumni Engagement?

With all the rumblings about “big data,” industry professionals understand the urgency to start making data-driven decisions, but may be unsure of the benefits, the potential challenges, and how to get started.

Here, we’ll break down the basics of data analytics, what technology you need to get started, top tips to become more data-driven in alumni relations, and the biggest challenges alumni relations professionals face when trying to leverage data. Let’s get into it!

What do Peer Networks Mean for New Member Acquisition?

Peer-to-peer marketing. Referral marketing. Network marketing. You’ve probably come across these terms as they’ve made their way into every industry and have lots of clear benefits for nonprofits like museums and cultural organizations. But, just what do they mean?

Why Every Museum Should Make Data Part of Its DNA

In the digital age, museums and nonprofits are constantly looking for new tools and approaches to improve the various pillars of their operation. From collections to marketing, education, fundraising, and all things in between, there is no denying how valuable technology and access to data has become.

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