Big Data

What do Peer Networks Mean for New Member Acquisition?

Peer-to-peer marketing. Referral marketing. Network marketing. You’ve probably come across these terms as they’ve made their way into every industry and have lots of clear benefits for nonprofits like museums and cultural organizations. But, just what do they mean?

Why Every Museum Should Make Data Part of Its DNA

In the digital age, museums and nonprofits are constantly looking for new tools and approaches to improve the various pillars of their operation. From collections to marketing, education, fundraising, and all things in between, there is no denying how valuable technology and access to data has become.

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