social media

Does the Clubhouse App Have a Place at Your Museum or Cultural Organization?

As many museums begin to reopen their doors to visitors, they are facing new challenges: social, commercial, and informal learning spaces will remain closed, which may encourage museums and cultural organizations to continue using virtual channels to complement their in-person offerings. In a crowded market for social media, Clubhouse offers special possibilities for bringing artists, cultural organizations, and audiences together into the same room.

Although Clubhouse lacks the same ubiquity as Instagram, Facebook, and Twitter, and the youthful appeal of TikTok, it may hold promise as a dynamic space for museums, curators, collectors, artists, and fans to connect and socialize in a laid-back, audio-only space.

If you want to get in on the conversation with Clubhouse, here are some pointers to get you started:

Webinar Transcript: How Museums Can Experiment with Social Media to Boost Audience Engagement During Coronavirus

As the coronavirus continues to prevent museums and cultural organizations from welcoming audiences to their physical spaces, the importance of digital engagement has increased exponentially. In the face of this all, many organizations are embracing the opportunity to use this time as a period of experimentation, especially with regards to social media and other digital channels.

This past Wednesday, over 2,500 museum professionals joined Brendan Ciecko (CEO & Founder @ Cuseum), Hilary-Morgan Watt (Digital Engagement Manager @ Hirshhorn Museum & Sculpture Garden), & Emily Haight (Social Media Manager @ New-York Historical Society) as they talked through the ways museums can begin experimenting with social media, hashtags, digital outreach, and other means to boost engagement among their audiences.

Watch the full recording here.

Read the full transcript below!

4 Ways Museums Can Successfully Leverage Digital Content and Channels during Coronavirus (COVID-19)

In the age of coronavirus (COVID-19), museums are facing unprecedented difficulties and uncertainty. In the past weeks, three-quarters of museums have shut down, starting with behemoths like the Metropolitan Museum of Art, Museum of Fine Arts Boston, and the Smithsonian’s museums. While these indefinite closures are presenting challenges, museum professionals have acted rapidly and creatively to keep their audiences engaged remotely.

Webinar Transcript: How to Keep Your Audience Engaged, Entertained, and Inspired in the Age of Coronavirus

If you couldn’t make it to our webinar this week, “How to Keep Your Audience Engaged, Entertained, and Inspired in the Age of Coronavirus,” Cuseum's Brendan Ciecko came together with special guests Seema Rao (Deputy Director & Chief Experience Officer @ Akron Art Museum), and Scott Stulen (Director & President @ Philbrook Museum of Art), to discuss steps cultural organizations can take to engage their audiences digitally and continue their important work as trusted community resources during this public health and economic crisis, even when physical sites remain in lockdown.

You can check out a transcript of the conversation below, or view a full recording here:

The Impact of TripAdvisor & Yelp on Cultural Attractions

Word travels fast. And, in our modern, connected world, this is more apparent than ever. With the popularization of websites such as TripAdvisor and Yelp, online reviews have become a way for consumers to share their thoughts on places and businesses and to make sure they have the best experiences possible. These review websites can be just as valuable for museums and cultural attractions as they are for restaurants and hotels.

Tips For Turning Your Organization’s Supporters Into Advocates For Your Cause

The key to success as a non-profit is having followers who believe in you and want to see your organization succeed! Whether they show their loyalty by participating in local arts programs, working with rescue animals, or volunteering at their neighborhood food pantry, supporters and advocates drive your organization to do better and do more.  

Cuseum Takes Part in Nasdaq Opening Bell with Pledge 1%

Earlier this year, we announced that Cuseum had taken the pledge with Pledge 1%  with Pledge 1% Boston, and this week, our CEO & Founder, Brendan Ciecko, joined fellow Pledge 1% companies to ring the Nasdaq opening bell in New York City’s Times Square. 

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