Giving Tuesday

Webinar Highlights: Making the Most of Giving Tuesday as a Cultural Organization

Since the onset of the COVID-19 pandemic, cultural organizations of all kinds have faced disruptions to their operations, fundraising, and budgets. As a result, occasions like Giving Tuesday are important opportunities to engage constituents, raise awareness, and generate support for your organization. How do you make the most of Giving Tuesday? How do you develop effective campaigns to reach your audience and donors? How does this fit into your end-of-year strategy?

Join Dan Sullivan (Head of Growth & Partnerships @ Cuseum), Michelle Klein (Assistant Director of Development @ Museum of Latin American Art), Erin Scheckenbach (Director of Fellowship & Member Relations @ Mütter Museum) & Danielle McCausland (Development Manager @ Potawatomi Zoo) as they discuss best practices around Giving Tuesday in 2020. This webinar will explore campaign ideas, messaging, internal collaboration, and more in order to ensure a successful Giving Tuesday for your organization.

Watch the full recording here.

Read the highlights below.

5 Ways to Leverage Social Media This #GivingTuesday

t may be Black Friday today, but we’re already looking forward to #GivingTuesday 2019. Last Giving Tuesday, over $400 Million was raised online for charitable causes, not to mention the 14.2 billion #GivingTuesday social media impressions! 

What Does Blackbaud’s 2017 Charitable Giving Report Show About Non-Profit Donation Trends?

2018 is definitely on a roll, but it can be fun to look back to 2017, especially after learning that last year was great for philanthropy! Blackbaud recently released their 2017 Charitable Giving Report, and the numbers don’t lie: non-profit donations increased in size and number! Overall, non-profit donations increased by over 4% compared to the previous year, but how do things break down in different categories?

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