As the coronavirus continues to prevent museums and cultural organizations from welcoming audiences to their physical spaces, the importance of digital engagement has increased exponentially. In the face of this all, many organizations are embracing the opportunity to use this time as a period of experimentation, especially with regards to social media and other digital channels.
Webinar Transcript: How Museums Can Experiment with Social Media to Boost Audience Engagement During Coronavirus
As the coronavirus continues to prevent museums and cultural organizations from welcoming audiences to their physical spaces, the importance of digital engagement has increased exponentially. In the face of this all, many organizations are embracing the opportunity to use this time as a period of experimentation, especially with regards to social media and other digital channels.
This past Wednesday, over 2,500 museum professionals joined Brendan Ciecko (CEO & Founder @ Cuseum), Hilary-Morgan Watt (Digital Engagement Manager @ Hirshhorn Museum & Sculpture Garden), & Emily Haight (Social Media Manager @ New-York Historical Society) as they talked through the ways museums can begin experimenting with social media, hashtags, digital outreach, and other means to boost engagement among their audiences.
Watch the full recording here.
Read the full transcript below!
Webinar Transcript: How to Captivate, Connect, and Communicate with Your Audience During Coronavirus
If you missed it this week, Brendan Ciecko (CEO & Founder @ Cuseum), with special guests Susan Edwards (Associate Director, Digital Content @ Hammer Museum) and Koven Smith (Museum & Nonprofit Digital Strategy Consultant), came together in a webinar to talk about steps cultural organizations can take to captivate, connect, and communicate with their remote “visitors” and audiences.
You can view a recording here and read full transcript below:
Webinar Highlights: How to Keep Your Audience Engaged, Entertained, and Inspired in the Age of Coronavirus
In light of the rapid spread of COVID-19 (Coronavirus) and social distancing recommendations from public health officials, many visitor-serving cultural organizations have made the decision to temporarily close their doors to the public. As a result, these organizations face great uncertainty about what the next days and weeks hold for them during this unusual time.
This past Wednesday, over 3,000 people from the global museum community, joined Cuseum's Brendan Ciecko, with special guests Seema Rao (Deputy Director & Chief Experience Officer @ Akron Art Museum), and Scott Stulen (Director & President @ Philbrook Museum of Art), to discuss steps cultural organizations can take to engage their audiences digitally and continue their important work as trusted community resources during this public health and economic crisis, even when physical sites remain in lockdown.
How Museums are Leveraging GIFs & Giphy to Boost Audience Engagement
From dancing dogs to pop culture references, GIFs have added another element of fun to how we communicate in the digital age. Animated GIFs are like short, sweet, videos or digital flipbooks that allow images to come to life on your screen. While GIFs have been around since 1987 (they’re over 30 years old, and also known as “graphics interchange format”) they didn’t rise to mainstream popularity until the late 2000’s. Since their new rise to fame and everyday use, GIFs have not only redefined how we communicate over social networks, email, and SMS, but they have also presented themselves as a new tool to engage and educate audiences in the museum realm. This has led museums and cultural institutions to embrace GIFs as a way to bring their collections to life and engage younger, digital-centric audiences.