VR

Announcing “Museum From Home” Augmented Reality (AR) Experience & Groundbreaking Research on How the Brain Perceives Art through Virtual Channels

In response to the new demand for immersive digital museum experiences, Cuseum is excited to announce the release of a new Augmented Reality (AR) feature that virtually transports famous artworks from museums into people’s homes, along with groundbreaking research on the neuroscience of how the brain perceives art through AR, VR, and other digital forms as compared to the original artwork.

4 Ways Museums Can Successfully Leverage Digital Content and Channels during Coronavirus (COVID-19)

In the age of coronavirus (COVID-19), museums are facing unprecedented difficulties and uncertainty. In the past weeks, three-quarters of museums have shut down, starting with behemoths like the Metropolitan Museum of Art, Museum of Fine Arts Boston, and the Smithsonian’s museums. While these indefinite closures are presenting challenges, museum professionals have acted rapidly and creatively to keep their audiences engaged remotely.

How Museums and Attractions are Preparing and Responding to Coronavirus

Museums are beginning to be affected by the fear and precautions taken in light of the spreading coronavirus. Across Asia and Europe, cultural organizations and tourist destinations are closing down to visitors. While this is taking its toll on the cultural sector, several museums have begun to devise creative strategies to make their collections and exhibitions available to the public through digital and virtual tools.

Top Technology Trends for 2020: What it Means for Museums and Nonprofits

Technology is becoming increasingly essential to the operations of museums and nonprofits. From making things more efficient behind the scenes to improving the customer experience, new and long-standing technologies are transforming the way organizations operate and delight visitors. Each year, we look forward to reviewing the predictions published by major research firms and leading technologists. Gartner, a leading global research and advisory firm, recently put out their latest predictions for trends that will accelerate technological progress in years to come. 

5 New Technologies Unveiled at CES that Could Shape the Future of the Museum Experience

Earlier this month, Las Vegas and the tech world were abuzz about the 2020 Consumer Electronic Show (CES). According to Forbes, “CES is a celebration of creativity and the desire to make things smarter, faster, and better,” and it showcases the innovations from startups, tech giants, and manufacturers alike. For many, it’s a glimpse into what’s to come next.

5 Ways 5G Could Impact Museums

Every day, another major news headline comes out citing the transformative power of 5G. According to the World Economic Forum, “we’re on the verge of a new age of interconnectedness” that will change the world in profound ways. This isn’t just an incremental improvement to existing 4G network technology, it’s an entirely new mobile infrastructure. Now, after years of speculation about the potentials of 5G, it’s finally here.

Top Technology Trends for 2019: What it means for Museums & Nonprofits

Technology is rapidly evolving the operations of museums and nonprofits. Now more than ever organizations must keep abreast of the technologies irrevocably changing the way they interact with visitors and administer services. Gartner, the global research and advisory firm, recently predicted the 2019 trends that will accelerate technological progress in years to come. This post examines which trends track with advancements in the museum and nonprofit sectors, providing a prescient glimpse into what the future may hold.

Recap of Museums and the Web's Roundtable in Boston

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Yesterday, we joined Museums and the Web for a special roundtable in our own backyard, Boston! Members of the Cuseum team were excited to connect with friends and local museum colleagues to collectively dive into one of everyone’s favorite topics: storytelling.

Rob Stein started us off with a keynote focused on the importance and fundamentals of a great story. Rob, a museum thought-leader best known for his work at the DMA and IMA was introduced by Titus Bicknell as “an avant-garde agent of change” and his talk hit on a number of important topics. Here are a few points we found interesting.

Science → Social Change

When immersed in a great story, oxytocin is released!

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Image: FastCompany

Storytelling makes you more receptive to others who are different; an increase in empathy. With that in mind, the impact of stories on society is immense and should push us to place an even higher value on storytelling in the museum.

What to expect in the future?

Fun fact: before entering the museum field, Rob worked on technology-driven experiential research projects, some including head-mounted displays for virtual reality. He shared his very optimistic view of VR for creating immersive experience at the museum, and further projected that a museum’s use of VR will someday be just as important as is social media presence is today.

Challenges for Storytelling in the Museum:

  1. Museums complicated relationship with fiction.

  2. Not enough storytellers.

  3. Buildings that are poorly designed for immersive experiences.

  4. Lack of tools to create and manage transmedia non-linear stories.

  5. Unnecessary barriers between museums and the performing arts.

Following Rob’s keynote, Sandy Goldberg, Halsey Burgund, and various audience members shared their perspectives.

“Interactivity is not just digital. It can be interaction between digital and physical space” - Sandy Goldberg, on visitor interaction.

It is always great to include the voice of an artist. Halsey Burgund questioned the notion: “Who is the expert and how can we level the playing-field for all to feel immersed?”

This viewpoint falls inline with shared authority, a current trend in the museum and historical space to open up interpretation with the public.

As the conversation opened up to the audience, the topic of nonlinear (contextual) storytelling and immersive experiences was further discussed.

Even though the event has passed, please join in on Twitter to follow and voice your thoughts: #MWBoston

…the event was wicked awesome. Thank you Museums and the Web for continuing to stimulate, challenge and facilitate conversations that are integral to the museum community. We look forward to seeing again in Los Angeles this April!

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