As many museums begin to reopen their doors to visitors, they are facing new challenges: social, commercial, and informal learning spaces will remain closed, which may encourage museums and cultural organizations to continue using virtual channels to complement their in-person offerings. In a crowded market for social media, Clubhouse offers special possibilities for bringing artists, cultural organizations, and audiences together into the same room.

Although Clubhouse lacks the same ubiquity as Instagram, Facebook, and Twitter, and the youthful appeal of TikTok, it may hold promise as a dynamic space for museums, curators, collectors, artists, and fans to connect and socialize in a laid-back, audio-only space.

If you want to get in on the conversation with Clubhouse, here are some pointers to get you started: