It’s been over a month since many museums, zoos, and aquariums first closed down their physical sites due to coronavirus. This “new normal” has presented certain challenges, and many organizations are working to adapt their workflows to the current reality. In particular, many membership professionals are struggling with managing membership fulfillment, renewals, and reduced budgets from their home offices.
This week over 1,000 guests joined Dan Sullivan (Head of Partnerships @ Cuseum), Alice Stryker (Director, Individual Giving @ Intrepid Sea, Air & Space Museum), & Kimberly Kirkhart (Director of Membership @ Santa Barbara Zoo) as they discussed how they are adapting workflows and reallocating resources to stay on top of essential membership operations during this time.
Webinar Highlights: Membership Mondays: Fulfillment, Renewals & Budgets in Membership During Coronavirus
It’s been over a month since many museums, zoos, and aquariums first closed down their physical sites due to coronavirus. This “new normal” has presented certain challenges, and many organizations are working to adapt their workflows to the current reality. In particular, many membership professionals are struggling with managing membership fulfillment, renewals, and reduced budgets from their home offices.
Over 1000 guests joined Dan Sullivan (Head of Partnerships @ Cuseum), Alice Stryker (Director, Individual Giving @ Intrepid Sea, Air & Space Museum), & Kimberly Kirkhart (Director of Membership @ Santa Barbara Zoo) as they discussed how they are adapting workflows and reallocating resources to stay on top of essential membership operations during this time.
Webinar Highlights: Thinking Outside the Box to Reach Audiences Inside Their Homes
As museums and cultural organizations continue to adapt to the challenges brought on by the coronavirus, many have revamped and expanded their digital presence and offerings. In the process, many organizations have realized that traditional strategies, messaging, and social media channels aren’t enough, and have started to get more creative with how they reach audiences in their homes.
Last week over 3,000 people joined Brendan Ciecko (CEO & Founder @ Cuseum), Sloan MacRae (Marketing Director @ Carnegie Museum of Natural History), & Caitlin Kearney (Digital Content & Engagement Manager @ The Field Museum) as they discussed what sorts of digital strategies, workflows, and channels are allowing them to effectively target and attract audiences beyond the walls of their museums.
View the top takeaways below!
Webinar Transcript: Thinking Outside the Box to Reach Audiences Inside Their Homes
As museums and cultural organizations continue to adapt to the challenges brought on by the coronavirus, many have revamped and expanded their digital presence and offerings. In the process, many have realized that traditional strategies, messaging, and social media channels aren’t enough, and have started to get more creative with how they reach audiences in their homes.
Last week over 3,000 people joined Brendan Ciecko (CEO & Founder @ Cuseum), Sloan MacRae (Marketing Director @ Carnegie Museum of Natural History), & Caitlin Kearney (Digital Content & Engagement Manager @ The Field Museum) as they discussed what sorts of digital strategies, workflows, and channels are allowing them to effectively target and attract audiences beyond the walls of their museums.
View the full transcript below
Webinar Transcript: Membership Mondays - Expanding The Membership Experience During Coronavirus
As museums continue to prolong their physical closures due to coronavirus, membership and development professionals are encountering new challenges. Now that in-person visits and special exhibition tickets can no longer serve as a primary benefit to members, how do membership professionals expand, augment and/or transform the member experience?
This week over 800 museum professionals joined Dan Sullivan (Head of Partnerships @ Cuseum), Jennifer Stone (Membership Manager @ Denver Museum of Nature & Science) & Chelsea Graham Jackson (Assistant Director of Membership @ Cleveland Museum of Art) as they discussed how the member experience might be expanded, especially through digital offerings, during coronavirus closures.
Watch the full video recording.
Read the full transcript below!
How Museums Are Leveraging Digital Membership During COVID-19
Right now, many museums, zoos, and cultural organizations have been closed for nearly a month and are predicted to be closed for more weeks to months to come. This “new normal” has presented new challenges, and many museums are working to adapt their workflows to the current reality.
In particular, with the majority of membership departments currently working remotely, it is becoming increasingly difficult to adhere to the traditional methods of membership outreach. Membership departments are working harder than ever to fulfill membership cards, send out renewals, stay on top of gift processing and acknowledgment letters, and maintain a line of communication. At the same time, the lack of access to printers and materials, combined with the uncertainty around membership expiration dates, is making it nearly impossible for membership professionals to effectively execute the fulfillment process from home.
Digital Membership is one way to remove the burden from the membership fulfillment process while also providing institutions with a channel to quickly and easily distribute information to their constituents.
Webinar Highlights: Membership Mondays: Expanding The Member Experience During Coronavirus
As museums continue to prolong their physical closures due to coronavirus, membership and development professionals are encountering new challenges. Now that in-person visits and special exhibition tickets can no longer serve as a primary benefit to members, how do membership professionals expand, augment and/or transform the member experience?
This week over 800 museum professionals joined Dan Sullivan (Head of Partnerships @ Cuseum), Jennifer Stone (Membership Manager @ Denver Museum of Nature & Science) & Chelsea Graham Jackson (Assistant Director of Membership @ Cleveland Museum of Art) as they discussed how the member experience might be expanded, especially through digital offerings, during coronavirus closures.
Watch the full video recording.
View the top takeaways below!
Tips for Leveraging TikTok at Your Museum
As museums face prolonged closures due to the coronavirus, the importance of engaging audiences inside their homes has become of growing importance. As museums and cultural organizations work to adapt their content strategy and reach audiences remotely, many may be finding that the “tried-and-true” social channels are no longer as effective as they once were. As a result, such organizations may be interested in experimenting with newer channels that will give them greater reach to different demographics.
Even though it has been around for several years now, TikTok is still considered an emerging and relatively untapped channel for many museums. It also has enormous capacity to help you connect with your audiences and community in new ways.
If you’re looking to get started on TikTok at your museums, check out some tips below:
Webinar Highlights: How to Craft Meaningful & Mindful Digital Content in the Age of Coronavirus
Due to the spread of coronavirus, museums and cultural organizations across the country are extending their expected lockdown periods and bracing for prolonged closures. As they remain physically closed to visitors, many museums are encountering new challenges around communicating and engaging their audiences. What outreach channels should you use? How do you overhaul your content calendar? And perhaps, most importantly, what kinds of content will resonate with your audiences?
This week, over 3,000 museum professionals joined Brendan Ciecko (CEO & Founder @ Cuseum), Ryan Dodge (Head of Digital Experiences @ Canadian Museum of History), and Kat Harding (Public Relations & Social Media Manager @ North Carolina Museum of Art) as they discussed how to develop effective content and messaging that aligns with your organization’s mission while resonating in the hearts and minds of audiences.
Watch the full video recording.
View the top takeaways below!
Webinar Transcript: How to Craft Meaningful & Mindful Digital Content in the Age of Coronavirus
Due to the spread of coronavirus, museums and cultural organizations across the country are extending their expected lockdown periods and bracing for prolonged closures. As they remain physically closed to visitors, many museums are encountering new challenges around communicating and engaging their audiences. What outreach channels should you use? How do you overhaul your content calendar? And perhaps, most importantly, what kinds of content will resonate with your audiences?
This week, over 3,000 museum professionals joined Brendan Ciecko (CEO & Founder @ Cuseum), Ryan Dodge (Head of Digital Experiences @ Canadian Museum of History), and Kat Harding (Public Relations & Social Media Manager @ North Carolina Museum of Art) as they discussed how to develop effective content and messaging that aligns with your organization’s mission while resonating in the hearts and minds of audiences.
Watch the full video recording.
View the full transcript below!
Webinar Transcript: Membership Mondays: Reinforcing the Value of Membership During Coronavirus
As the perpetual state of Coronavirus uncertainty continues to loom over us, cultural organizations have never faced prolonged, unplanned, closures in the way we are now. Historically, the majority of closures are brief, lasting for a few days or even weeks. Yet with no end in sight, cultural organizations are facing an entirely new, unprecedented challenge.
For many organizations who depend on income from on-site purchases like admission tickets, special exhibitions, and gift shop sales, the membership department is one of the only sources of income at the moment. In a time, however, when members cannot physically come on-site, the question becomes, how do we reinforce the value of being a member?
This past Monday, over 700 membership and museum professionals joined Ash Harris (Vice President of Guest Experience @ San Antonio Zoo), Kelli Buchan (Director of Membership @ The Franklin Institute) and Dan Sullivan (Head of Partnerships @ Cuseum), as they discuss ways that you can continue to reinforce the value of your membership, even when members cannot visit on site.
Watch the full recording here.
Read the full transcript below:
Tips for Choosing a Webinar Platform for your Museum or Organization
As the COVID-19 pandemic continues to keep museums closed to the public, many cultural organizations have begun to produce a variety of digital content to keep their audiences engaged. One approach to engagement that is swiftly growing in popularity is webinars and virtual events. As the crisis continues, we are taking note which webinar platforms are being adapted by the museum, arts, and cultural attractions community, and which of these software giants are supporting the sector through cost-effective, and in some cases, free platforms to host webinars.
Webinar Highlights: Membership Mondays - Reinforcing the Value of Membership During Coronavirus
As the perpetual state of Coronavirus uncertainty continues to loom over us, cultural organizations have never faced prolonged, unplanned, closures in the way we are now. Historically, the majority of closures are brief, lasting for a few days or even weeks. Yet with no end in sight, cultural organizations are facing an entirely new, unprecedented challenge.
For many organizations who depend on income from on-site purchases like admission tickets, special exhibitions, and gift shop sales, the membership department is one of the only sources of income at the moment. In a time, however, when members cannot physically come on-site, the question becomes, how do we reinforce the value of being a member?
This past Monday, over 700 membership and museum professionals joined Ash Harris (Vice President of Guest Experience @ San Antonio Zoo), Kelli Buchan (Director of Membership @ The Franklin Institute) and Dan Sullivan (Head of Partnerships @ Cuseum), as they discuss ways that you can continue to reinforce the value of your membership, even when members cannot visit on site.
Webinar Highlights: How Museums Can Experiment with Social Media to Boost Audience Engagement During Coronavirus
As the coronavirus continues to prevent museums and cultural organizations from welcoming audiences to their physical spaces, the importance of digital engagement has increased exponentially. In the face of this all, many organizations are embracing the opportunity to use this time as a period of experimentation, especially with regards to social media and other digital channels.
Webinar Transcript: How Museums Can Experiment with Social Media to Boost Audience Engagement During Coronavirus
As the coronavirus continues to prevent museums and cultural organizations from welcoming audiences to their physical spaces, the importance of digital engagement has increased exponentially. In the face of this all, many organizations are embracing the opportunity to use this time as a period of experimentation, especially with regards to social media and other digital channels.
This past Wednesday, over 2,500 museum professionals joined Brendan Ciecko (CEO & Founder @ Cuseum), Hilary-Morgan Watt (Digital Engagement Manager @ Hirshhorn Museum & Sculpture Garden), & Emily Haight (Social Media Manager @ New-York Historical Society) as they talked through the ways museums can begin experimenting with social media, hashtags, digital outreach, and other means to boost engagement among their audiences.
Watch the full recording here.
Read the full transcript below!
Webinar Highlights: Membership Mondays - Communicating with Your Members During Coronavirus
With the growing uncertainty around Coronavirus and its duration, museums and cultural organizations are wondering the best ways to navigate these uncharted waters. In the face of closures, requests for membership extensions, and member turnover, many cultural organizations are all experiencing the unprecedented challenge of maintaining their membership bases. During this unusual time, communication with those members is critical - but where do we start, and how do we stay relevant in members’ eyes when nobody can actually see us?
Webinar Transcript: Membership Mondays - Communicating with Your Members During Coronavirus
With the growing uncertainty around Coronavirus and its duration, museums and cultural organizations are wondering the best ways to navigate these uncharted waters. In the face of closures, requests for membership extensions, and member turnover, many cultural organizations are all experiencing the unprecedented challenge of maintaining their membership bases. During this unusual time, communication with those members is critical - but where do we start, and how do we stay relevant in members’ eyes when nobody can actually see us?
This past Monday, over 500 membership, development, and cultural space professionals came together with Dan Sullivan (Head of Partnerships @ Cuseum), along with Ingrid Van Haastrecht (Director of Advancement Services, Analysis and Membership @ Dallas Museum of Art) and Jennifer Thomas (Director of Annual Programs @ St. Louis Art Museum) to discuss actionable strategies for keeping members informed during closures.
Watch the full webinar recording online.
Read the full transcript below!
Webinar Transcript: How to Captivate, Connect, and Communicate with Your Audience During Coronavirus
If you missed it this week, Brendan Ciecko (CEO & Founder @ Cuseum), with special guests Susan Edwards (Associate Director, Digital Content @ Hammer Museum) and Koven Smith (Museum & Nonprofit Digital Strategy Consultant), came together in a webinar to talk about steps cultural organizations can take to captivate, connect, and communicate with their remote “visitors” and audiences.
You can view a recording here and read full transcript below:
Webinar Highlights: How to Captivate, Connect, and Communicate with Your Audience During Coronavirus
Due to the rapid spread of coronavirus and government recommendations for social distancing, three-quarters of museums across the United States have closed down temporarily. As a result of these closures, many cultural organizations face new levels of uncertainty and difficulty in navigating these unfamiliar waters. In particular, for visitor-serving organizations, not being able to bring visitors on-site produces a significant challenge: while being physically closed, how do museums continue to engage their would-be visitors?
This past Wednesday, over 3,200 members of the museum community came together with
Brendan Ciecko (CEO & Founder @ Cuseum) and special guests Susan Edwards (Associate Director, Digital Content @ Hammer Museum) and Koven Smith (Museum & Nonprofit Digital Strategy Consultant), to discuss steps cultural organizations can take to captivate, connect, and communicate with their remote “visitors” and audiences. These experts did a deep-dive into digital communication strategies, creatively leveraging social media channels, and establishing a community without a physical space to gather in.
4 Ways Museums Can Successfully Leverage Digital Content and Channels during Coronavirus (COVID-19)
In the age of coronavirus (COVID-19), museums are facing unprecedented difficulties and uncertainty. In the past weeks, three-quarters of museums have shut down, starting with behemoths like the Metropolitan Museum of Art, Museum of Fine Arts Boston, and the Smithsonian’s museums. While these indefinite closures are presenting challenges, museum professionals have acted rapidly and creatively to keep their audiences engaged remotely.