As the coronavirus continues to prevent museums and cultural organizations from welcoming audiences to their physical spaces, the importance of digital engagement has increased exponentially. In the face of this all, many organizations are embracing the opportunity to use this time as a period of experimentation, especially with regards to social media and other digital channels.
Webinar Highlights: How to Keep Your Audience Engaged, Entertained, and Inspired in the Age of Coronavirus
In light of the rapid spread of COVID-19 (Coronavirus) and social distancing recommendations from public health officials, many visitor-serving cultural organizations have made the decision to temporarily close their doors to the public. As a result, these organizations face great uncertainty about what the next days and weeks hold for them during this unusual time.
This past Wednesday, over 3,000 people from the global museum community, joined Cuseum's Brendan Ciecko, with special guests Seema Rao (Deputy Director & Chief Experience Officer @ Akron Art Museum), and Scott Stulen (Director & President @ Philbrook Museum of Art), to discuss steps cultural organizations can take to engage their audiences digitally and continue their important work as trusted community resources during this public health and economic crisis, even when physical sites remain in lockdown.