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How to Captivate, Connect, and Communicate with Your Audience in the Age of Coronavirus (2).png


Due to the rapid spread of coronavirus and government recommendations for social distancing, three-quarters of museums across the United States have closed down temporarily. As a result of these closures, many cultural organizations face new levels of uncertainty and difficulty in navigating these unfamiliar waters. In particular, for visitor-serving organizations, not being able to bring visitors on-site produces a significant challenge: while being physically closed, how do museums continue to engage their would-be visitors?

Join Brendan Ciecko (CEO & Founder @ Cuseum), with special guests Susan Edwards (Associate Director, Digital Content @ Hammer Museum) and Koven Smith (Museum & Nonprofit Digital Strategy Consultant), as they talk about steps cultural organizations can take to captivate, connect, and communicate with their remote “visitors” and audiences. These experts will do a deep-dive into digital communication strategies, creatively leveraging social media channels, and establishing a community without a physical space to gather in.

Here, you can also view and add to the Coronavirus Preparedness Community Document. This is a living document for organizations to share their best practices.


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