Strategy

Webinar Transcript: Preparing to Reopen: Strategy, Planning & Process on the Road to Reopening Museums

For nearly two months, museums across the country have been physically closed due to the coronavirus. In response, cultural professionals have developed and delivered exciting new content across a range of platforms to keep their audiences engaged during these unprecedented times. Now, as some states lift their stay-at-home orders and the world prepares to slowly reopen, museums are thinking about what reopening is going to look like.

On May 6, 2020, over 4,700 guests joined Brendan Ciecko (CEO and Founder @ Cuseum), Mark Sabb (Senior Director of Innovation, Marketing & Engagement @ Museum of the African Diaspora), Holly Shen (Deputy Director @ San Jose Museum of Art) & Ellen Busch (Director of Historic Sites Operations @ Texas Historical Commission) as they talked through the strategy, operations, process, and planning involved in reopening your museum successfully. This webinar will explore strategic planning, design thinking, and innovative approaches to welcoming your audiences back.

Webinar Transcript: How Membership Departments Can Prepare for the Impact of Coronavirus

If you couldn’t make it you our special webinar this week, How Membership Departments Can Prepare for the Impact of Coronavirus, we have the next best thing. Dan Sullivan (Head of Partnerships at Cuseum) and membership experts Dana Hines (VP, Membership Marketing, Gabriel Group) and Alicia Lifrak (EVP, Fundraising, Gabriel Group) came together, and you can see a transcript of their conversation below. You can also check out a recording of the entire discussion.

How Membership Departments Can Prepare for the Impact of Coronavirus (Webinar Highlights)

With the ever-growing concerns around Coronavirus and its ripple effect on the global economy, many museums and attractions are wondering how they will be impacted. Membership professionals are specifically concerned about how this will impact their membership bases in the coming months or years.

To address these concerns, Dan Sullivan (Head of Partnerships at Cuseum) and membership experts Dana Hines (VP, Membership Marketing, Gabriel Group) and Alicia Lifrak (EVP, Fundraising, Gabriel Group) came together in a special webinar earlier this week to talk about steps membership-based organizations can take to prepare, and respond to this impending crisis.

To learn more, you can view the webinar recording online.

In the meantime, here are the top five tips and takeaways from the discussion:

How Museums and Attractions are Preparing and Responding to Coronavirus

Museums are beginning to be affected by the fear and precautions taken in light of the spreading coronavirus. Across Asia and Europe, cultural organizations and tourist destinations are closing down to visitors. While this is taking its toll on the cultural sector, several museums have begun to devise creative strategies to make their collections and exhibitions available to the public through digital and virtual tools.

How Your Museum or Nonprofit Can Benefit from the Loyalty Loop

Like everyone, your museum or nonprofit is always looking for new ways to more effectively attract, engage, and retain your visitors, members, and patrons. Ready to give new meaning to the notion of customer loyalty? Enter… The Loyalty Loop!

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