As museums and cultural institutions work to reopen, many are taking important steps to facilitate physical distancing, contract tracing, and enable contactless entry. One key way organizations are doing this is by introducing timed ticketing (also known as timed entry) for visitors, which has the benefit of managing capacity, reducing admissions lines, and limiting interactions between staff and guests. However, timed ticketing is new territory for most museums. Many are looking for best practices and wondering how to roll this out to their visitors to ensure a successful reopening.
Paperless Passes: The Perks of Mobile Ticketing in Museums & Cultural Attractions
In recent years, the “mobile ticket” has taken off. It goes by many names – e-ticket, digital ticket, online ticket – and has transformed ticketing in nearly every industry. The rise of the mobile ticket has emerged concurrently with the widespread use of smartphones. A 2019 study by the Pew Research Center revealed that 81% of Americans own a smartphone.