At AZA 2025, Cuseum shared insights on how data-driven strategy and smarter digital tools are redefining membership engagement for zoos and aquariums. Our session, Strengthening Membership Engagement through Digital Strategy, emphasized using analytics, automation, and intentional design to improve member retention and streamline communication.
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Webinar Transcript: The "Contactless" Future: Reimagining The Visitor Experience In The Era of Coronavirus
Before the vast majority of the world’s museums and attractions were forced to temporarily close due the COVID-19 pandemic, visiting a museum was often an interactive, tactile, and social experience, involving many person-to-person interactions. From exchanges at the admissions and membership desks, interactions with fellow patrons, and special experiences involving touch screens or hands-on activities, the visitor experience has historically been filled with physical touchpoints. Now, as museums prepare to reopen in an era of social distancing, many are imagining a “contactless” future.
Last Wednesday, over 4,400 people joined Brendan Ciecko (CEO and Founder @ Cuseum), Atiba Edwards (Executive VP & COO @ Brooklyn Children’s Museum), Andrea Montiel de Shuman (Digital Experience Designer @ Detroit Institute of Arts), & Don Undeen (Former Senior Manager of MediaLab @ Metropolitan Museum of Art) as they explored the evolving “visitor experience” and what the “contactless” future may hold. This webinar examined the merits of digital media, emerging technologies, and more!
Here, you can also view and add to the Coronavirus Preparedness Community Document. This is a living document for organizations to share their best practices.
View the video recording here.
Read the full transcript below.