Baltimore Museum of Art Launches Digital Membership with Cuseum

A Smart Shift Starts in Baltimore

The Baltimore Museum of Art (BMA) has launched its digital membership program through a new partnership with Cuseum. 

The initiative upgrades how the museum engages with its member community by offering a faster, more direct, and environmentally conscious experience. As museums nationwide modernize their operations, BMA joins peers like the Virginia Museum of Fine Arts, the Exploratorium, and the University of Michigan in adopting digital tools that improve both access and impact.

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One Hundred Years of Bold Moves+

Since its founding in 1914, the Baltimore Museum of Art has maintained a reputation for cultural leadership. Home to more than ninety-five thousand works of art, including the world’s largest collection of Henri Matisse, the museum draws over two hundred thousand visitors annually. With galleries dedicated to global collections—ranging from African and Asian art to contemporary commissions—the BMA has consistently redefined what it means to be a public museum. 

The institution has also made national headlines for its bold commitments to equity in acquisitions, free general admission, and its reinvestment in local artists and communities. Its historic building, designed by John Russell Pope, has undergone multiple expansions and renovations to support this evolving mission. In every decade of its operation, BMA has taken strategic steps that anticipate the needs of its audience and the expectations of its time.

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Membership That Lives on Your Phone

The Baltimore Museum of Art has introduced Digital Memberships through Cuseum, bringing a faster, more practical way for members to access their benefits. Instead of waiting for plastic cards to arrive by mail—or worrying about losing them—members now receive a digital card that lives on their smartphones.

This mobile-first format keeps membership details easily accessible. Members can view their status, see upcoming exhibitions, and receive renewal reminders directly through their digital wallet. With instant delivery, there’s no gap between joining and using benefits.

The shift also simplifies daily operations for museum staff. Eliminating physical cards reduces printing and postage costs, cuts down on replacement requests, and frees up time for more public-facing work. With Cuseum’s platform, the museum can manage memberships more efficiently—without sacrificing quality or connection.

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Why It’s More Than a Technical Update

Going digital reflects the BMA’s long-term commitment to sustainability and accessibility. For years, the museum has invested in environmental initiatives, from its exhibitions to capital improvements. Digital Membership now brings that same ethic to its membership program by cutting out paper, plastic, and unnecessary mailing.

More than convenience, this move expands access. Digital cards provide a low-barrier, always-available way for members to stay informed and engaged—whether they’re planning a visit or renewing their support.

By adopting a mobile-first approach, BMA isn’t just updating how members receive their cards. It’s strengthening the relationship between institution and community—one that extends beyond the gallery walls and into the everyday lives of its supporters.

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Ready to Rethink Your Membership Model?

Cultural institutions face mounting pressure to deliver more value while managing tighter resources. Digital Membership meets that challenge directly. For the Baltimore Museum of Art, this rollout is part of a longer arc of innovation—one that puts the visitor experience, staff capacity, and environmental responsibility on equal footing. 

If your institution is ready to bring membership into the mobile age while cutting costs and improving retention, book a demo with Cuseum today.