Alejandro Olazabal

Highlights from the 2025 American Museum Membership Conference (AMMC) in Cleveland

Cuseum’s Tiago D’Auria attended AMMC 2025 in Cleveland, where membership professionals gathered to explore innovation, engagement, and sustainable growth. From data-rich keynotes to bold new strategies, here are the top takeaways from this year’s Museum Membership Conference.

Cuseum CEO Talks with  INTIX about the Future of Paperless Technology in Cultural Experiences

Cuseum’s CEO, Brendan Ciecko, sat down with INTIX to discuss how paperless and mobile-first technologies are shaping the next era of visitor experience in museums and cultural attractions. Drawing from his talks at INTIX 2025, Ciecko shared how digital tools are helping institutions deepen engagement and build smarter, more human centered experiences.

The Power of a Welcome Email Series: Strengthening Member Relationships from Day One

First impressions matter, and for museums, cultural institutions, and nonprofits, a well crafted welcome email series is key to building strong, lasting member relationships. From immediate thank yous to community-building messages, discover how a thoughtful, automated welcome sequence can drive early engagement, highlight key benefits, and encourage long-term loyalty.

Sustainable Practices for Museum Operations: A Green Future

Museums are going green, and not just in theory. This article explores sustainable practices for museums that go beyond buzzwords. Think composting exhibition waste, cleaning artifacts with biodegradable agents, and swapping paper tickets for digital passes. From public programs to behind-the-scenes operations, discover how cultural institutions are cutting waste, saving energy, and reimagining sustainability for the 21st century.

Membership Metrics 101: How to Pick KPIs & Set Goals for Your Membership Program

Measuring success starts with the right data. In this guide to membership metrics, we break down essential KPIs every organization should track—from revenue and renewals to participation and satisfaction. Learn how to turn insights into action, improve retention, and grow a membership program that’s built to last.

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