Using Digital Membership “Back of Card Text” to Deepen Constituent Engagement

At increasing rates, associations and alumni organizations are launching Digital Membership Cards (also known as Digital Alumni Cards). Just what is a Digital Membership Card? Hosted in the mobile wallet, Digital Membership Cards are an easy way to provide digitally accessible member and alumni benefits. Already, leading institutions including University of Tennessee Alumni Association, University of Michigan Alumni Association, and Museums Association have begun issuing digital cards.

For organizations that traditionally issue physical membership cards, replacing paper or plastic cards with a low-lift mobile solution can provide enormous time and cost savings. However, that’s just the tip of the iceberg! For all colleges and universities, Digital Alumni Cards offer fresh value and facilitate deeper alumni engagement in myriad ways, starting with dynamic “back of card text.”

Introducing the Cuseum Community Forum

The Cuseum team is always working to provide a better experience for our clients and partners. As part of these efforts, we are excited to offer a special benefit to our customers: the Cuseum Community Forum. With this community, you will be empowered to take full advantage of Cuseum’s vast network of cultural organizations, universities, and associations to share knowledge and make the most out of our digital tools.

If you’re interested in getting active on the Community Forum, read on to learn how to join, how to use it, and more!

4 Important Alumni Relations Trends Every University Needs to Consider

In recent years, the models and structures that have historically guided alumni relations and alumni engagement have evolved significantly. In light of these changes, universities and alumni associations may be trying to understand what this new landscape looks like and seeking strategies to remain relevant. In order to keep up, alumni organizations need to recognize how conventional modes of engagement are shifting, anticipate changing constituent expectations, and determine how they fit into the new digital landscape. Looking to the present and future, here are four big trends in alumni relations:

Introducing Member Portal by Cuseum

In today’s day and age, serving members, providing modern conveniences, and offering valuable benefits have never been more important for membership organizations. Indeed, for museums, attractions, nonprofits, universities, and associations, there is heightened urgency to attract and retain members with new perks and incentives.

At the same time, organizations are facing many challenges and inefficiencies: membership professionals often devote significant time and resources towards updating database records, answering redundant questions, and helping members access their benefits. These inefficiencies can likewise diminish the member experience, as constituents struggle to update their own information, access their membership benefits, and enjoy a seamless experience.

In response to these challenges, Cuseum is thrilled to announce the latest innovation in membership: the Member Portal.

Cuseum Honored For Best Art & Culture App In the 25th Annual Webby Awards

Cuseum announced today that it has been nominated for Best Art, Culture, and Event App in the “Apps and Software” category of the 25th Annual Webby Awards. Widely recognized as the “Internet’s highest honor,” the Webby Awards celebrate excellence on the Internet. With this nomination, Cuseum’s Augmented Reality (AR) app, [AR]T Museum, has been singled out as one of the five best in the world in its category, and among the top 10% of nearly 13,500 projects worldwide. As a Webby Nominee, Cuseum joins the ranks of major brands including Google, HBO, and Comedy Central, along with renowned artists and celebrities Billie Eilish, James Corden, Jennifer Garner, Gordon Ramsay, Sir David Attenborough, and Bon Jovi.

Introducing Extended Support for Google Pay / Android Wallet

Today, Cuseum is happy to announce an exciting new functionality for our Digital Membership customers: extended support for Android and Google Pay. This new release will provide our partners with even more comprehensive support for mobile wallets, empowering them to offer their members the most seamless and up-to-date way to download and use digital membership cards.

Why Parks and Gardens Are Switching to Digital Membership Cards Faster Than Ever

In the past several years, and at an exponential rate in 2020, more and more parks and gardens have decided to upgrade and improve their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership in parks and gardens?

Why Zoos and Aquariums Are Switching to Digital Membership Cards Faster Than Ever

In the past several years, and at an exponential rate in 2020, more zoos and aquariums have decided to revamp and reinvigorate their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership at zoos and aquariums?

Why Children’s Museums Are Switching to Digital Membership Cards Faster Than Ever

In the past several years, and at an especially rapid pace in 2020, children’s museums have decided to streamline and modernize their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership in children’s museums?

Why History Museums Are Switching to Digital Membership Cards Faster Than Ever

In the past several years, and at an increasing rate in 2020, history museums large and small have decided to update and enhance their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership in history museums?

Why Science Museums Are Switching to Digital Membership Cards Faster Than Ever

In the past several years, and faster than ever in 2020, science museums have decided to breathe new life into their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership in science museums?

Why Art Museums Are Switching to Digital Membership Cards Faster Than Ever

In the past several years, and at an exponential rate in 2020, more and more art museums have decided to revamp and reinvigorate their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership in art museums?

Reaching your Members with On-Demand Push Notifications

In today’s world, consumers are regularly bombarded with emails, mass communications, and advertisements. As of 2021, over 85% of emails are spam! With email open and click-through rates dwindling, it’s never been more important to expand and diversify the ways you connect with your members.

In recent years, many exciting new avenues have opened up that enable modernized, targeted, and real-time communication with your constituents - most prominently, the push notification. As you work to overcome the limitations of email as your primary mode of communication, push notifications can be key to sending personalized, relevant information to your members that they’ll open and engage with.

Let’s jump in!

Does the Clubhouse App Have a Place at Your Museum or Cultural Organization?

As many museums begin to reopen their doors to visitors, they are facing new challenges: social, commercial, and informal learning spaces will remain closed, which may encourage museums and cultural organizations to continue using virtual channels to complement their in-person offerings. In a crowded market for social media, Clubhouse offers special possibilities for bringing artists, cultural organizations, and audiences together into the same room.

Although Clubhouse lacks the same ubiquity as Instagram, Facebook, and Twitter, and the youthful appeal of TikTok, it may hold promise as a dynamic space for museums, curators, collectors, artists, and fans to connect and socialize in a laid-back, audio-only space.

If you want to get in on the conversation with Clubhouse, here are some pointers to get you started:

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