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Introducing Extended Support for Google Pay / Android Wallet

GuestUser · March 22, 2021

Today, Cuseum is happy to announce an exciting new functionality for our Digital Membership customers: extended support for Android and Google Pay. This new release will provide our partners with even more comprehensive support for mobile wallets, empowering them to offer their members the most seamless and up-to-date way to download and use digital membership cards.

New and improved Android wallet

In the last several months, Google Pay has undergone an enormous transformation and has recently been relaunched with an array of new features. These upgrades couldn’t be more timely, since the adoption of mobile wallets and contactless payments has soared to an all-time high. According to January 2021 data by Visa, there has been a permanent shift towards digital commerce globally: more than half (56%) of consumers have used contactless payments whenever possible in the past three months and nearly two thirds (65%) of consumers say that post-vaccine, they would prefer to use contactless payments as much as, or even more than they do currently.

Google has continuously evolved its mobile wallet app, known by many names over time (Android Pay, Pay with Google, Google Wallet, Google Pay) - it’s exciting to see GPay become a staple for Android users, and we’re happy to provide yet another place for members to store their digital membership cards.

Quicker and easier to install membership cards

With Cuseum’s enhanced support for Android, Android smartphone users will be able to quickly and easily add their digital membership card directly to Google Pay (GPay), the core wallet app for Android. Additionally, anyone with a Google account (such as Gmail) will have the option to add their membership card to their account, whether from their mobile device or desktop, making it that much easier for users of all kinds to access their membership benefits.

Compatibility with more devices than ever

The new version of GPay is also available for iOS devices, so even your members with iPhones will have multiple options as to where they’d like to store their digital membership card, in addition to their Apple Wallet. In addition to this extended support for Google Pay, we will continue to support 3rd-party Android apps such as WalletPasses. This means your Cuseum-powered digital membership card will provide you with many expansive ways to serve your constituents.

Moving towards a frictionless future

At Cuseum, it is our goal to make it easier than ever to engage and retain your members, and with this new and enhanced support for Android devices through GPay, we look forward to making this process that much more frictionless and intuitive. Be on the lookout for even more feature announcements in the near future!

Looking to upgrade your Digital Membership Card program? Schedule a call with Cuseum’s Customer Success team.


Further Reading

  • Harnessing the Power of the Mobile Wallet: 3 Reasons Why Museums & Attractions are Switching to Digital Membership

  • 4 Reasons to Go Digital with Membership Cards in 2020

  • Paperless Passes: The Perks of Mobile Ticketing in Museums & Cultural Attractions

  • Google Pay gets a major redesign

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About Cuseum

Cuseum is the engagement platform built for museums, cultural attractions, nonprofits, and membership organizations. Hundreds of institutions worldwide rely on Cuseum to deliver digital membership cards, mobile guides, guest passes, loyalty programs, and lifecycle communications that strengthen the relationship between an organization and the people it serves. Our software is designed specifically for the realities of cultural and member-based organizations — flexible enough to support a single regional museum and robust enough to power national associations and multi-site attractions.

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From Apple Wallet and Google Wallet membership cards to mobile visitor experiences, audio tours, multimedia guides, way-finding, digital tickets, guest registration, and barcode scanning at the door — Cuseum unifies the tools that modern cultural organizations need under a single, secure platform. Integrations with leading CRM, ticketing, point-of-sale, fundraising, and marketing systems mean Cuseum fits cleanly into the stack you already use, while reducing manual work for your staff and creating a smoother experience for members and visitors.

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Cuseum is trusted by art museums, history museums, science centers, aquariums and zoos, botanical gardens, parks, performing arts venues, libraries, alumni associations, professional associations, and nonprofit foundations. Customers consistently see higher membership renewal rates, stronger member acquisition through digital channels, reduced printing and fulfillment costs, and richer engagement metrics — backed by a team of experts in the cultural sector and a roadmap shaped directly by customer feedback. Whether your goal is launching digital memberships, modernizing the on-site visitor experience, or unifying your member lifecycle, Cuseum gives you a measurable head start.

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