In today’s world, consumers are regularly bombarded with emails, mass communications, and advertisements. As of 2021, over 85% of emails are spam! With email open and click-through rates dwindling, it’s never been more important to expand and diversify the ways you connect with your members.
In recent years, many exciting new avenues have opened up that enable modernized, targeted, and real-time communication with your constituents - most prominently, the push notification. As you work to overcome the limitations of email as your primary mode of communication, push notifications can be key to sending personalized, relevant information to your members that they’ll open and engage with.
Let’s jump in!
What is a Push Notification?
A push notification is a special type of message that pops up on a user’s mobile device. You’ve probably already engaged and benefited from push notifications across a wide range of mobile apps on your phone. Push notifications are concise and attention-grabbing, and in today’s mobile-first world, they’re quickly becoming an integral part of communication strategies. Moreover, consumers appreciate these short and sweet messages — according to one study, over 70% of mobile users feel that push notifications are useful!
Cutting through the Noise with Direct Notifications
In today’s climate, the competition for attention and customer loyalty is higher than ever. As a result, it’s important to take a cross-channel approach to reach your constituents. Push notifications are a critical component of this.
Push notifications offer exceptional benefits, touting significantly higher open and engagement rates than more traditional modes of communication, like email. In 2020, push notifications had an open rate 50% higher than that of email marketing and a click-through rate 7 times higher than email marketing. And in April 2020, push notifications hit their highest open rate in 4 years!
With numbers like these, the urgency to start leveraging push notifications is greater than ever!
Leveraging Push Notifications to Reach Your Members
Cuseum is thrilled to announce that Digital Membership Cards now offer an updated, streamlined, and intuitive way to deliver push notifications straight to your members’ smartphones.
When you utilize push notifications, you never need to worry about messages getting lost in the shuffle or spam filter. Instead, push notifications appear directly on your members’ smartphone screens, similar to a text message, or directly on their existing membership card.
Imagine being able to promote a special event, fundraiser, or flash sale directly to your members — now you can!
How are organizations using on-demand push notifications? The possibilities are endless. Potential messages may be:
Enjoy half-price tickets to our new film series.
Don’t miss out on our fall gala - reserve your ticket today.
Holiday shopping? Enjoy a 15% discount on all museum gift shop merchandise.
Traveling this summer? Make the most of reciprocal admissions at your destination.
With this new mode of communication, you can drive event participation, donations, store traffic, and more! These on-demand notifications make it easy for your members to process your important updates in the most direct, convenient way possible. Already, 52% of users look for relevant information and offers in the push notifications they receive. By harnessing this communication channel, you can build loyalty, keep your organization top of mind, and deepen the connection between your constituents and your brand.
How to Send On-Demand Push Notifications to Your Members
Using Cuseum's Digital Membership solution, it’s never been easier to send push notifications to members. Unlike an app, the Digital Membership system has a longer lifespan and requires little upkeep, allowing you to reap the benefits of push notifications in the most efficient way.
After you’ve launched your Digital Membership Cards, any member who has downloaded their card can receive your notifications. You also have the ability to speak directly to select audiences by segmenting your messages. For example, you may wish to communicate directly with particular membership levels or, for alumni organizations, certain affinity groups and chapters. Data suggests that push notifications targeted to specific segments have a 50% higher click-through rate than messages sent without the use of segmentation, so this can be a way to generate even higher engagement!
For example, you may send messages to specific groups or membership levels:
This Saturday 2/27, join our virtual “Alumni in Tech” roundtable!
Don’t miss out - UGA’s Boston Chapter is hosting a Game Watch this Saturday 10/16!
Happy Spring Break! Family level members receive an extra 20% off concessions at the zoo thru 3/21!
Virtual ‘Paint and Sip’ tonight @ 7pm PST - exclusive for Contributor level members!
To send a push notification from the Cuseum dashboard, all you need to do is:
Enter the text-based message you’d like to send
Select the audience(s) you’d like to target
Indicate the delivery date and time (now or in the future!)
Click “Send”
It’s as easy as that and can be completed in less than 60 seconds! You are fully empowered to deliver up-to-date notifications to your members, 24 hours a day and 7 days a week! What could be better?
In today’s mobile-first world, push notifications are a vital tool to build loyalty and effectively deliver essential information to your members. Cuseum offers a user-friendly interface that makes it easier than ever to customize notifications and drive value for your constituents.
Looking to upgrade your Digital Membership Card program with on-demand notifications? Schedule a call with Cuseum’s Customer Success team. Or, if you’re looking to get started with Digital Membership Cards, schedule a demo here!