We’re excited to share that our founder and CEO, Brendan Ciecko, was recently interviewed by the International Ticketing Association (INTIX). The interview offers a look into how paperless and mobile-first technologies are redefining the visitor experience across museums, attractions, and cultural institutions.

The feature follows Brendan’s participation as a speaker at INTIX 2025, the association’s annual conference — widely recognized as one of the most important gatherings for professionals working in ticketing, live events, cultural attractions, and audience engagement.

Presenting the Future of Visitor Experience at INTIX 2025

During the conference, held earlier this year, Brendan delivered two sessions that tackled the urgent question many institutions are asking right now: How can we use technology to better serve our audiences — while improving operations and driving sustainable revenue?

Some key themes from the interview include:

Frictionless Visitor Journeys
Digital tickets and passes don’t simply work by eliminating paper. They also reduce wait times and make the visitor experience smoother from the moment of arrival.
Membership Reimagined
Through mobile wallet-based memberships, visitors can receive updates, unlock benefits and access content, all from their phones, without needing a printed card or paper mailer.
Loyalty, Made Smarter
Digital loyalty programs, powered by real-time data, and mobile engagement, are enabling museums and attractions to build deeper, ongoing relationships with guests.
Tech Without Intimidation
Brendan also addresses common concerns about adopting new tools, emphasizing the importance of simplicity, staff onboarding, clearly showing how technology can support, not replace, human connection.

“Paperless tech isn’t just about cutting costs or going green, it’s about unlocking a richer, smarter, more human experience at every touchpoint,” - Brendan shared.

🔗 Read the full feature on INTIX

As always, Cuseum remains committed to helping museums and cultural institutions embrace innovation that aligns with their mission, enhances the visitor journey, and creates lasting value for their communities.