A Modern Brushstroke for Membership
The Lyme Art Association has officially launched Digital Memberships in collaboration with Cuseum, bringing a contemporary touch to one of Connecticut’s most historically rich cultural organizations. With this rollout, Lyme joins a growing roster of forward-thinking institutions like the Catalina Island Conservancy, Museum of Art and Light, and the American Horticultural Society, all of which have embraced digital tools to improve how they connect with their communities.
Over a Century of Creative Legacy
Founded in 1914 by artists such as Childe Hassam and Willard Metcalf, the Lyme Art Association was born from the American Impressionist movement and remains a beacon for representational fine art. Its historic Old Lyme gallery, now part of the National Register of Historic Places, showcases over 1,500 original works annually through seven major exhibitions. The Association also runs educational programs and maintains a deep commitment to public access and artistic tradition.
What’s Inside the Digital Frame
With Cuseum’s Digital Membership features, members now receive mobile-accessible digital cards, event and renewal reminders, and real-time updates on benefits and programming—all accessible from their smartphones. These updates ensure that supporters stay informed and engaged with the Association without the need for paper cards or clunky processes.
Smarter Access, Stronger Connection
This shift brings more than convenience—it deepens relationships. By cutting back on printing, postage, and manual labor, the Lyme Art Association frees up resources for what truly matters: artists, exhibitions, and education. One team member shared, “We wanted a tool that helped us stay connected without losing our personal touch. Digital memberships make that possible.” The move also supports the Association’s growing efforts around sustainability and long-term engagement.
Explore What’s Possible
Wondering what a digital membership strategy could look like for your own organization? Book a demo with Cuseum and see how institutions like the Lyme Art Association are bridging legacy and innovation—one member at a time.