USC Associates Launches Digital Membership Cards with Cuseum
The USC Associates, one of the University of Southern California’s most distinguished philanthropic communities, has introduced digital membership cards through a new partnership with Cuseum.
This rollout brings a more modern and efficient experience to the university’s long-standing donor network, enhancing how members access their courtesies and stay connected with the broader USC ecosystem.
With this launch, USC joins a growing roster of institutions that have adopted Cuseum’s digital solutions, including the New England Aquarium, LSU Museum of Art, and Baltimore Museum of Art.
Advancing a Legacy of Support
Founded in 1959, the USC Associates represents a premier giving society that channels support into student scholarships, faculty awards, academic initiatives, and community engagement programs across USC’s campuses.
Members of the Associates include alumni, parents, and friends of the university who give at high levels and remain deeply involved in university life.
The group is known for organizing impactful events, cultivating relationships between members and leadership, and supporting USC’s continued rise as a world-class institution. By integrating digital cards into their membership offering, the USC Associates reaffirm their role as forward-thinking stewards of the university’s mission.
A Smarter Way to Access Member Benefits
With Cuseum’s digital membership solution, USC Associates members can now download their personalized membership credentials directly to their smartphones.
Whether accessing VIP parking, receiving bookstore or dining discounts, or attending campus events, members can now verify their status instantly and without the need for physical cards. These digital credentials reflect a simple but meaningful update to the member experience.
Benefits are automatically updated when a member's status changes, and renewal reminders are delivered straight to their devices. This reduces the need for printed cards, minimizes staff intervention, and ensures accurate, up-to-date access to all membership perks.
Why This Matters to USC—and Its Members
The transition to digital membership is more than a technical upgrade. For an organization built on long-term relationships, it means delivering a more convenient, accessible, and sustainable way for members to interact with the university.
Physical cards often get lost or damaged. With digital access, members carry their benefits with them at all times, without waiting for a replacement in the mail. It also reduces printing and mailing costs, and cuts down on the environmental impact of plastic cards.
Just as importantly, the change reflects the preferences of the USC Associates community—many of whom are busy professionals, donors, and leaders who value simplicity and real-time access. By meeting them where they already spend their time—their phones—the university creates a smoother path to participation and connection.
Explore What’s Next
The digital cards are now available to all eligible members of the USC Associates. If you’re a member and have not yet received your digital card, you can reach out to the USC Associates team for personalized support.
For institutions or advancement teams interested in bringing similar capabilities to their own membership communities, Cuseum offers a range of tools to help you modernize and strengthen member engagement.