6 ways personalization can supercharge alumni engagement

Personalization is the backbone of modern marketing, and alumni engagement is no exception. Already, 80% of U.S. consumers are more likely to purchase from a brand that offers personalized experiences. But, in Cuseum’s November-December 2020 survey of over 150 alumni relations professionals, 77% believed that they need to offer more personalized engagement to their constituents.

That’s a big disconnect!

If you’re interested in getting the lowdown on alumni personalization, we’re here to help. Here, we’ll break down the what, the why, and the how of personalization – let’s dive in!

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Headed to the #CAMMP2023 Alumni Relations Conference? Here are 5 Fun Things to Do in Boulder!

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Headed to this year's Council of Alumni Marketing and Membership Professionals conference in Boulder, Colorado? Our blog post highlights the top five attractions that you can't miss. Discover Boulder's vibrant shopping scene, scenic hiking trails, enchanting teahouses, buzzing brewery tours, and unique dining experiences. Make the most of your visit to this charming mountain city!

Let's delve into this pressing issue.

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Unlocking Loyalty: 5 Tech-Driven Tactics for Enhancing Alumni Relationships

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In an era marked by vast digital expansion and e-commerce proliferation, customer and constituent retention has taken a significant hit across various industries, including alumni associations. With evidence supporting the fact that nurturing current alumni members is five times cheaper than recruiting new ones, the focus should be on fostering enduring relationships and transforming members into dedicated supporters. Despite this, alumni associations often spend 11 times more on recruitment! So, how can we pivot towards building lasting connections and fostering enthusiastic advocacy?

Let's delve into this pressing issue.

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A Simple Secret to Adoption Success: Resending Digital Membership Cards

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Whether you're in the early stages of launching your digital membership program or seeking renewed inspiration, enhancing adoption is a fundamental strategy to streamline services, elevate member experiences, and drive greater engagement and retention. The good news is that boosting adoption doesn't have to be complex. In fact, sometimes the simplest strategies, like resending digital membership cards, can do wonders! Let's take a look at this simple yet effective strategy:

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Nurturing Engaged Alumni in the Digital Era: 6 Essential Strategies for Success

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In a time characterized by online engagement and pervasive digital access to social and professional networks, how can alumni associations facilitate the transformation of students and recent graduates into engaged alumni? Here are 6 crucial tips to assist you and your organization in smoothly transitioning students into proactive, committed members of your alumni community.

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Powering Digital Transformation at Anne Springs Close Greenway: A Success Story

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Amidst the pandemic's challenges, Cuseum customer Anne Springs Close Greenway managed to boost membership by 110% in just 3 years. Their secret? Adopting cutting-edge solutions like digital membership cards to optimize processes, conserve resources, and foster revenue expansion. Dive into this blog post to read learn more about their success strategies and elevate your organization by learning from their achievements. Plus, don’t forget to download your free copy of an insight-filled customer spotlight, presented by Cuseum partner Blackbaud!

Powering Your Organization with the Magic of the Loyalty Loop

Just like you, every museum or nonprofit is always on a quest for innovative strategies to magnetize, captivate, and keep their visitors, members, and supporters coming back for more. Ever thought of putting a fresh spin on customer loyalty? Say hello to… The Loyalty Loop!

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How Parks and Gardens Are Driving Growth with Digital Membership Cards

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In a digital age where efficiency is valued, parks and gardens are tapping into the benefits of digital technology for better outreach and engagement with visitors.

Digital Membership Cards offer cost savings, convenience, and a seamless, engaging experience for members. So if you're looking to take your membership program to the next level, it's time to join the parks and gardens that are already leading the charge towards digital membership fulfillment.

Join us as we explore just a few of the ways Digital Membership can enable you to boost member engagement and drive growth at your organization!

Free Entry, Priceless Perks: 8 Innovative Benefits Cost-Free Museums Can Offer Members

In an era where cost-free museums are becoming increasingly popular, retaining and growing membership has emerged as a crucial challenge. While the primary draw for many museum-goers is undoubtedly the free admission, museums must now go above and beyond to offer additional attractive perks that draw in new members and keep existing ones engaged. In this blog, we delve into eight compelling benefits that free museums can offer their patrons to enhance their membership experience. From exclusive exhibition entries, unique store discounts, reciprocal memberships, to the latest trend of exclusive subscriptions, these perks are designed to elevate the museum experience, foster loyalty, unlock new revenue streams, and drive membership growth.

Join us as we unravel these benefits and their impacts on shaping a new era of membership for free museums!

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Looking Back On #AAM2023 – 4 Top Takeaways From The Annual Meeting

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Two weeks ago, we convened with more than 3,000 colleagues, partners, and museum professionals at #AAM2023, this year’s American Alliance of Museums (AAM) conference in Denver. The annual gathering was teeming with lively debates on an array of critical issues pertinent to museums, art, and culture - spanning areas like membership growth, development strategies, education, digital engagement, sustainability, and artificial intelligence.

Here we’ve identified a few key takeaways from #AAM2023 that will help equip museums and cultural organizations to meet rapidly shifting demands and confront emerging challenges of the digital era. Let’s dive in!

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Decoding Membership: #AAM2023 Insights and an Invitation to a Can’t-Miss Webinar

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It’s just been one week since we joined over 3,000 peers, partners, and museum professionals at #AAM2023, the American Alliance of Museums (AAM) conference in Denver. The annual meeting was abuzz with riveting conversations touching every corner of the museum landscape - membership, education, digital engagement, sustainability, and even artificial intelligence. Among these enriching dialogues, the session titled "The Power of Data-Driven Member Research to Drive Growth and Build Resilience" stood out, generating excitement throughout the conference. Read on for some key highlights from the session (and an invitation to dive deeper into trailblazing member research)!

Headed to AAM 2023? Here Are Our Top 6 Things to Do in Denver

If you’re Denver-bound for the American Alliance Museum’s 2023 Annual Meeting & MuseumExpo,  make sure to set aside some time to explore some of the city’s local historical sites, cultural charms, culinary gems, and outdoor adventures. Check out our list of some of the top attractions and experiences the Mile High City has to offer, most just a short stroll (or bike ride!) from the conference site. See you there!

Boost Alumni Engagement: Top 5 Strategies to Activate Recent Graduates

With the 2023 graduation season just around the corner, it's more important than ever to address the evolving dynamics of alumni engagement in the digital age. The shift from traditional practices to new modes and platforms of communication has brought forth new opportunities and challenges for alumni organizations, and it is crucial to adapt and stay ahead of these evolving trends. Join us as we delve into the current paradigm of alumni engagement and offers insightful perspectives on the ways alumni associations can harness digital tools and strategies to enrich the student journey, effectively communicate value, and pave the way for future alumni membership.

Check out these 5 top tips for meeting the evolving needs of students and graduates in the digital age, ultimately creating a thriving and interconnected alumni community:

Why Zoos and Aquariums Are Adopting Digital Membership Cards at an Unprecedented Rate

In the past several years, and at an exponential rate in 2023, more zoos and aquariums have decided to revamp and reinvigorate their membership programs by launching Digital Membership initiatives. What's driving this rising popularity of digital memberships in zoos and aquariums?

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Revolutionize The Visitor Experience With Cuseum’s Mobile Engagement Solution

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Welcome to the future of museum engagement with Cuseum's mobile app, revolutionizing the way visitors experience cultural institutions in the digital age. Our innovative platform empowers museums to provide an enhanced educational journey, while offering increased engagement and accessibility for all. Say goodbye to outdated audio guides and hello to a world of personalized, multilingual content tailored for both the tech-savvy and the technologically hesitant. With real-time updates and sustainable technology, Cuseum ensures your institution remains a dynamic and inclusive environment.

Join us as we explore how Cuseum's mobile engagement solution is transforming the way visitors and institutions interact, unlocking the full potential of the digital world in the palm of your hand.

Enhancing Efficiency and Boosting Satisfaction with a Self-Service Member Portal

In the digital age, membership teams at cultural organizations, associations, and institutions of higher education are spending far too many hours of the day on emails and phone calls - particularly to carry out laborious tasks like managing changes to members’ personal information, payment information, and more.

To solve this problem, Cuseum is excited to bring the benefits of customer self-service to the world of membership with Member Portal.

Cuseum’s New Zapier Support Offers Seamless CRM Integration & Effortless Automation

At Cuseum, we’re committed to streamlining membership operations to help you save time and cut costs – and so we’re thrilled to announce the rollout of our integration with Zapier to connect with even more CRMs and member management systems. 

With Cuseum’s new Zapier integration, launching a Digital Membership Card program at your organization will be easier than ever. Streamlined CRM integration means that tasks like importing member information, generating digital cards, and delivering cards to members is simple and effortless, saving you and your staff the time and headache of completing these processes manually.

In this post, we want to show you why we’re so psyched up about this new integration.

By leveraging Cuseum’s suite of digital tools, ballets, operas, theaters, and performing arts centers from the Tessitura ecosystem and of all types can streamline their processes, boost their revenue, and provide audiences with the ultimate experience.

In this blog post, we'll be exploring some amazing organizations that have successfully implemented our solutions to modernize their operations, increase engagement among members, and cultivate loyalty among their patrons.

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