small museums

Free Entry, Priceless Perks: 8 Innovative Benefits Cost-Free Museums Can Offer Members

In an era where cost-free museums are becoming increasingly popular, retaining and growing membership has emerged as a crucial challenge. While the primary draw for many museum-goers is undoubtedly the free admission, museums must now go above and beyond to offer additional attractive perks that draw in new members and keep existing ones engaged. In this blog, we delve into eight compelling benefits that free museums can offer their patrons to enhance their membership experience. From exclusive exhibition entries, unique store discounts, reciprocal memberships, to the latest trend of exclusive subscriptions, these perks are designed to elevate the museum experience, foster loyalty, unlock new revenue streams, and drive membership growth.

Join us as we unravel these benefits and their impacts on shaping a new era of membership for free museums!

Webinar Highlights: Making the Most of Giving Tuesday as a Cultural Organization

Since the onset of the COVID-19 pandemic, cultural organizations of all kinds have faced disruptions to their operations, fundraising, and budgets. As a result, occasions like Giving Tuesday are important opportunities to engage constituents, raise awareness, and generate support for your organization. How do you make the most of Giving Tuesday? How do you develop effective campaigns to reach your audience and donors? How does this fit into your end-of-year strategy?

Join Dan Sullivan (Head of Growth & Partnerships @ Cuseum), Michelle Klein (Assistant Director of Development @ Museum of Latin American Art), Erin Scheckenbach (Director of Fellowship & Member Relations @ Mütter Museum) & Danielle McCausland (Development Manager @ Potawatomi Zoo) as they discuss best practices around Giving Tuesday in 2020. This webinar will explore campaign ideas, messaging, internal collaboration, and more in order to ensure a successful Giving Tuesday for your organization.

Watch the full recording here.

Read the highlights below.

Webinar Highlights: Small But Mighty: Navigating The New Normal As A Small Or Mid-Sized Museum

Now, more than three months after lockdown began, museums are gradually beginning to reopen their doors to visitors. While cultural organizations face many common hurdles, small and mid-sized institutions, with fewer staff and resources, may be facing unique challenges around this “new normal”. Many may be concerned that they lack the budgets and bandwidth needed to implement necessary changes, like contactless experience design and new digital initiatives.

This Wednesday, around 800 people joined Brendan Ciecko (CEO & Founder @ Cuseum), John Echeveste (CEO @ LA Plaza de Cultura y Artes), Maryam Nabi (Director of Marketing & Communications @ Conservatory of Flowers), & Rich Bradway (Director of Digital Learning and Engagement @ Norman Rockwell Museum) as they talked through strategies to navigate the new normal as a smaller cultural institution, doing a deep dive into the unique challenges that small to mid-sized organizations face.

Watch the full recording here.

Here are some of the main takeaways.

Webinar Transcript: Small But Mighty: Navigating The New Normal As A Small Or Mid-Sized Museum

Now, more than three months after lockdown began, museums are gradually beginning to reopen their doors to visitors. While cultural organizations face many common hurdles, small and mid-sized institutions, with fewer staff and resources, may be facing unique challenges around this “new normal”. Many may be concerned that they lack the budgets and bandwidth needed to implement necessary changes, like contactless experience design and new digital initiatives.

Join Brendan Ciecko (CEO & Founder @ Cuseum), John Echeveste (CEO @ LA Plaza de Cultura y Artes), Maryam Nabi (Director of Marketing & Communications @ Conservatory of Flowers), & Rich Bradway (Director of Digital Learning and Engagement @ Norman Rockwell Museum) as they talk through strategies to navigate the new normal as a smaller cultural institution, doing a deep dive into the unique challenges that small to mid-sized organizations face.

Watch the recording here.

View the full transcript below.

Small But Mighty: How Small Museums are Achieving Big Success in Digital

Technology is a powerful storytelling vessel, and museums large and small are jumping aboard the tech-wave to communicate their stories and educational content. But, there is a common misconception that innovative digital solutions are exclusively reserved for the big and mighty – that is, organizations willing and able to invest tens or hundreds of thousands of dollars into the development and implementation of, say, a new app, or digital experience. We’re here to debunk this myth. Here, we’ll highlight just how museums with tight budgets and small staffs have worked with Cuseum to develop sustainable, creative, digital solutions to drive visitor engagement as well as cut costs, save time with their membership programs.

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