Whether you're in the early stages of launching your digital membership program or seeking renewed inspiration, enhancing adoption is a fundamental strategy to streamline services, elevate member experiences, and drive greater engagement and retention. The good news is that boosting adoption doesn't have to be complex. In fact, sometimes the simplest strategies, like resending digital membership cards, can do wonders! Let's take a look at this simple yet effective strategy:
Why Resend Cards?
With members often caught up in their busy inboxes, it's no surprise that card installation can slip their attention. To jog their memory and ensure prompt action, consider having our support team resend cards to all active members who have yet to install them. This proactive approach can help increase card adoption and ensure a smoother member experience.
You can request a resend of active-non installed cards here.
For example, Seneca Park Zoo typically saw their membership cards being downloaded and installed by a few dozen members each and every day. The day before they decided to resend their cards, they recorded 49 installs that day. After resending the cards, engagement rocketed to an astonishing 765 installs in just a single day. That’s not just incremental growth, that’s a jaw-dropping surge of 1,461%! 🚀
How do I resend cards?
To find out which users have not yet installed their cards, head to your Cuseum dashboard, select "Active + Sent" and click the Status Report Button to fetch a list of members without installed cards. The report will include the unique link to each member’s card. With this data, you can use your email marketing tool to gently remind members to download cards or renew memberships, or, you can reach out to our customer success team here to resend the cards themselves!
More Tips to Boost Adoption
Hint: In addition to resending cards, a great way to boost adoption is by incorporating reminders about digital card installation across communication channels like emails, newsletters, social media, onsite experiences, and member events. You can even send cards via SMS Text Message for greater reach! Consistent nudges can work wonders in boosting card adoption rates.
For more on how your organization can effectively improve digital membership card adoption, check out this blog with a few helpful hints and tips: Boosting Digital Membership Card Adoption: Tips For Cuseum Customers
Boosting digital membership card adoption is key for enhancing member engagement, streamlining services, and driving retention. By resending cards periodically, organizations can significantly improve card installation rates. By integrating this practice into your digital membership program, you'll foster better engagement and deliver a seamless experience to all members.
Ready to resend digital membership cards? Reach out to our customer success team here!
