Tips & Trends

,

Exploring Columbus During AZA 2023: Top 6 Attractions and Activities You Can't Miss

,

If you’re packing your bags for the Association of Zoos and Aquariums (AZA) 2023 Conference, you're in for an inspiring and educational journey. However, no trip is complete without taking some time to explore the local sights and sounds, especially when you’re visiting a city as vibrant and diverse as Columbus, Ohio. Beyond conference sessions, presentations, and networking events, make sure to allocate some time to discover what this Midwest gem has to offer.

Here are six fun things to do while you’re in town:

,

Unlocking Membership Growth: Top 5 Insights from MGI's 2023 Membership Marketing Benchmarking Report

,

Diving into Marketing General Incorporated’s latest Membership Marketing Benchmarking Survey reveals a masterclass on how associations have brilliantly adapted in a post-pandemic world, carving a path to impressive membership growth. At Cuseum, our mission is amplifying member engagement and loyalty for associations. To supercharge your strategies, we've handpicked and streamlined the 2023 report's crucial takeaways. 

Ready to unlock the top 5 transformative insights? Let's dive in!

Powering Your Park or Garden with the Magic of the Loyalty Loop

Just like you, every park and garden is on a quest for innovative strategies to magnetize, captivate, and keep their visitors, members, and supporters coming back for more. Ever thought of putting a fresh spin on customer loyalty? Say hello to… The Loyalty Loop!

6 Transformative Mobile Technology Trends for Museums and Cultural Organizations

The mobile landscape, and related consumer behavior, are evolving rapidly. Right now, factors like the booming e-commerce industry and fresh potential of SMS marketing hold great promise for the cultural sector, and may have a defining impact on museums in the years to come.

Read on to discover seven mobile technology trends that could shape the future of cultural organizations.

,

Mastering Digital Membership Card Adoption: Proven Strategies from Industry Leaders

,

Planning a Digital Membership Card launch or looking to boost engagement? Amplifying adoption is vital to your organization's success. We hosted a webinar featuring industry leaders Kelsey Brown, Membership Manager at the Oakland Zoo, and Melissa Smith, Director of Alumni Marketing and Special Events at the University of Tennessee Alumni Association, each of whom achieved a digital card adoption rate of over 70%. They provided invaluable insights and effective strategies to improve digital card usage and extract more value from membership initiatives. Dive in to learn key strategies and takeaways from their success story in ramping up digital card adoption rates.

6 ways personalization can supercharge alumni engagement

Personalization is the backbone of modern marketing, and alumni engagement is no exception. Already, 80% of U.S. consumers are more likely to purchase from a brand that offers personalized experiences. But, in Cuseum’s November-December 2020 survey of over 150 alumni relations professionals, 77% believed that they need to offer more personalized engagement to their constituents.

That’s a big disconnect!

If you’re interested in getting the lowdown on alumni personalization, we’re here to help. Here, we’ll break down the what, the why, and the how of personalization – let’s dive in!

,

Headed to the #CAMMP2023 Alumni Relations Conference? Here are 5 Fun Things to Do in Boulder!

,

Headed to this year's Council of Alumni Marketing and Membership Professionals conference in Boulder, Colorado? Our blog post highlights the top five attractions that you can't miss. Discover Boulder's vibrant shopping scene, scenic hiking trails, enchanting teahouses, buzzing brewery tours, and unique dining experiences. Make the most of your visit to this charming mountain city!

Let's delve into this pressing issue.

,

Unlocking Loyalty: 5 Tech-Driven Tactics for Enhancing Alumni Relationships

,

In an era marked by vast digital expansion and e-commerce proliferation, customer and constituent retention has taken a significant hit across various industries, including alumni associations. With evidence supporting the fact that nurturing current alumni members is five times cheaper than recruiting new ones, the focus should be on fostering enduring relationships and transforming members into dedicated supporters. Despite this, alumni associations often spend 11 times more on recruitment! So, how can we pivot towards building lasting connections and fostering enthusiastic advocacy?

Let's delve into this pressing issue.

,

A Simple Secret to Adoption Success: Resending Digital Membership Cards

,

Whether you're in the early stages of launching your digital membership program or seeking renewed inspiration, enhancing adoption is a fundamental strategy to streamline services, elevate member experiences, and drive greater engagement and retention. The good news is that boosting adoption doesn't have to be complex. In fact, sometimes the simplest strategies, like resending digital membership cards, can do wonders! Let's take a look at this simple yet effective strategy:

,

Nurturing Engaged Alumni in the Digital Era: 6 Essential Strategies for Success

,

In a time characterized by online engagement and pervasive digital access to social and professional networks, how can alumni associations facilitate the transformation of students and recent graduates into engaged alumni? Here are 6 crucial tips to assist you and your organization in smoothly transitioning students into proactive, committed members of your alumni community.

Powering Your Organization with the Magic of the Loyalty Loop

Just like you, every museum or nonprofit is always on a quest for innovative strategies to magnetize, captivate, and keep their visitors, members, and supporters coming back for more. Ever thought of putting a fresh spin on customer loyalty? Say hello to… The Loyalty Loop!

,

How Parks and Gardens Are Driving Growth with Digital Membership Cards

,

In a digital age where efficiency is valued, parks and gardens are tapping into the benefits of digital technology for better outreach and engagement with visitors.

Digital Membership Cards offer cost savings, convenience, and a seamless, engaging experience for members. So if you're looking to take your membership program to the next level, it's time to join the parks and gardens that are already leading the charge towards digital membership fulfillment.

Join us as we explore just a few of the ways Digital Membership can enable you to boost member engagement and drive growth at your organization!

Free Entry, Priceless Perks: 8 Innovative Benefits Cost-Free Museums Can Offer Members

In an era where cost-free museums are becoming increasingly popular, retaining and growing membership has emerged as a crucial challenge. While the primary draw for many museum-goers is undoubtedly the free admission, museums must now go above and beyond to offer additional attractive perks that draw in new members and keep existing ones engaged. In this blog, we delve into eight compelling benefits that free museums can offer their patrons to enhance their membership experience. From exclusive exhibition entries, unique store discounts, reciprocal memberships, to the latest trend of exclusive subscriptions, these perks are designed to elevate the museum experience, foster loyalty, unlock new revenue streams, and drive membership growth.

Join us as we unravel these benefits and their impacts on shaping a new era of membership for free museums!

, ,

Looking Back On #AAM2023 – 4 Top Takeaways From The Annual Meeting

, ,

Two weeks ago, we convened with more than 3,000 colleagues, partners, and museum professionals at #AAM2023, this year’s American Alliance of Museums (AAM) conference in Denver. The annual gathering was teeming with lively debates on an array of critical issues pertinent to museums, art, and culture - spanning areas like membership growth, development strategies, education, digital engagement, sustainability, and artificial intelligence.

Here we’ve identified a few key takeaways from #AAM2023 that will help equip museums and cultural organizations to meet rapidly shifting demands and confront emerging challenges of the digital era. Let’s dive in!

, ,

Decoding Membership: #AAM2023 Insights and an Invitation to a Can’t-Miss Webinar

, ,

It’s just been one week since we joined over 3,000 peers, partners, and museum professionals at #AAM2023, the American Alliance of Museums (AAM) conference in Denver. The annual meeting was abuzz with riveting conversations touching every corner of the museum landscape - membership, education, digital engagement, sustainability, and even artificial intelligence. Among these enriching dialogues, the session titled "The Power of Data-Driven Member Research to Drive Growth and Build Resilience" stood out, generating excitement throughout the conference. Read on for some key highlights from the session (and an invitation to dive deeper into trailblazing member research)!

FB Twitter LinkedIn