The private sector has long employed customer relationship management (CRM) software, but today, more and more, nonprofits, museums, and other organizations are recognizing the power of having a CRM. There are many options to look at when deciding which CRM to use as each solution employs a different focus, set of features, and cost to consider.
Uncovering ways to boost membership is vital for museums and non-profit organizations. In order to survive, grow, and thrive, as well as continue to fulfill its mission, your organization needs to find innovative ways to attract new members and retain existing ones. Here are five trends to keep your eyes on!