A Dedicated SMS Marketing Solution for Museums, Nonprofits, and Cultural Institutions
Cuseum’s SMS Marketing and Text Messaging solution is designed specifically for museums, attractions, nonprofits, universities, and associations that want to strengthen real-time member and visitor engagement.
In today’s mobile-first environment, organizations must deliver timely, personalized communication across multiple channels. Email and direct mail remain important components of an omnichannel communication strategy, but response rates continue to decline as inboxes become saturated.
SMS marketing for cultural institutions provides a direct, high-visibility channel that reaches constituents instantly. With open rates significantly higher than traditional email campaigns, text messaging enables organizations to communicate event reminders, membership renewals, exclusive offers, and urgent updates in real time.
In response to the growing demand and interest in mobile methods of communication, Cuseum is thrilled to launch a new SMS Marketing & Text Messaging Software solution.
The Challenges of Traditional Communication
In recent years, consumers have become bombarded with ads, solicitations, and updates from every brand they’ve ever associated with. This has presented a number of challenges for nonprofit organizations, who must now go to much greater lengths to reach their audiences and supporters. When relying primarily on channels like email, it is difficult for organizations to cut through the noise and spam filters to deliver their mission, connect with their members, and bolster their fundraising efforts.
Here at Cuseum, we are committed to helping organizations solve these modern communication problems. Using mobile engagement solutions like Digital Membership Cards and Push Notifications, we have already seen the powerful ways that more direct and convenient modes of communication can enhance the member experience. Now, with our SMS tool, we are excited to introduce another dynamic option to enhance the customer experience.
What is SMS Marketing?
What Is SMS Marketing?
Short Message Service (SMS) marketing, also known as text message marketing, is a communication strategy that allows organizations to send promotional messages, event reminders, updates, and calls to action directly to supporters via mobile text messages.
For nonprofits, museums, universities, and associations, SMS marketing provides a high-visibility channel with strong open rates and immediate delivery. Unlike email campaigns that may go unopened, text messages are typically read within minutes, making SMS one of the most effective real-time engagement tools available.
Cuseum’s SMS Marketing Solution
Cuseum’s SMS Marketing tool is a dedicated text messaging platform designed specifically for cultural institutions and nonprofit organizations. It enables teams to quickly send:
Event reminders
Membership renewal notifications
Fundraising appeals
Program updates
Time-sensitive announcements
All messages can be created and delivered in just a few clicks through Cuseum’s unified engagement platform.
The SMS tool allows organizations to connect messaging directly to member data, segmentation, and lifecycle engagement. At the same time, it can also function independently as a standalone SMS communication channel for institutions seeking to expand their digital outreach strategy.
SMS vs. Traditional Email
SMS is growing in popularity, and for good reason. Compared to traditional email, text messaging boasts significantly higher open rates and click-through rates. For example, the average open rate for SMS marketing is 99%, compared to the average email open rate, which is between 17-28% – that’s 4x to 5x higher! Moreover, 95% of SMS messages are opened within 3 minutes of delivery. And that’s not to mention click-through rates (CTRs). While email marketing CTRs average between 6% to 7%, the average CTR for SMS marketing is a whopping 45%.
Lastly, text messaging has revealed itself to be a crucial tool for building positive brand sentiment and customer satisfaction: 77% of consumers say they’re likely to have a positive perception of a company offering SMS.
If you’re seeking a more effective way to reach your members, donors, or alumni, look no further. Given its astonishing ability to activate customers, text messaging has proven to be a highly valuable tool to drive engagement, membership renewals, event attendance, giving, and more.
SMS and Text Messaging by Cuseum
With its user-friendly interface and multiple functionalities, Cuseum’s new SMS solution is designed to help you level up your member communications and enhance the member experience:
Rapid delivery. 95% of SMS messages are opened almost immediately. This allows you to ensure rapid delivery, and guarantees that you can reach your members at precisely the right time.
Higher engagement rate. You no longer have to sit and wonder if your members have received your most important updates!
Drive more value. Promote your membership benefits, discounts, and reciprocal program to the fullest.
Increase renewals. Send reminder messages to your members when their membership is about to lapse to increase renewals.
User-friendly platform. With Cuseum’s solution, you can quickly and easily send SMS messages to your members in just a few clicks.
Deepen your relationship with members. The majority of consumers feel more positively connected to a brand that sends relevant text messages, making SMS an indispensable tool to nurture relationships with your members.
With the launch of our text messaging software, we look forward to helping you design a truly omnichannel and multi-touch member experience. Using the most effective communication platforms of today, you can ensure you are fully equipped to reach your members wherever they are and deliver impact.
Ready to give your member engagement a boost? Schedule a Cuseum demo today.