In today’s day and age, it has never been more important to prioritize a seamless, multi-touch customer experience. There are many components to designing a winning constituent engagement strategy, but chief among them is finding ways to reach your patrons through a variety of channels. For museums, attractions, nonprofits, universities, and associations, it is particularly important to consider what digital modes of communication might augment the traditional member and visitor experience.
Despite the growing need to engage constituents with more effective digital channels, institutions remain heavily reliant on email and snail mail. While these continue to be necessary pieces of an omnichannel approach, in 2022, they no longer yield the same results as they once did. Indeed, in our mobile-first world, channels like push notifications and text messaging are quickly supplanting email as the most effective way to reach consumers.
In response to the growing demand and interest in mobile methods of communication, Cuseum is thrilled to launch a new SMS Marketing & Text Messaging Software solution.
The Challenges of Traditional Communication
In recent years, consumers have become bombarded with ads, solicitations, and updates from every brand they’ve ever associated with. This has presented a number of challenges for nonprofit organizations, who must now go to much greater lengths to reach their audiences and supporters. When relying primarily on channels like email, it is difficult for organizations to cut through the noise and spam filters to deliver their mission, connect with their members, and bolster their fundraising efforts.
Here at Cuseum, we are committed to helping organizations solve these modern communication problems. Using mobile engagement solutions like Digital Membership Cards and Push Notifications, we have already seen the powerful ways that more direct and convenient modes of communication can enhance the member experience. Now, with our SMS tool, we are excited to introduce another dynamic option to enhance the customer experience.
What is SMS Marketing?
Short message service (SMS) marketing is a form of marketing that brands use to send promotions or messages to customers via text messages. It is synonymous with text messaging marketing and something we commonly interact with on a day-to-day basis. Cuseum’s new SMS tool allows organizations to quickly and easily send information, reminders, and appeals to their members with just a few clicks. Our SMS solution can be used in conjunction with Cuseum’s Digital Membership solution and it is conveniently located within the same unified platform. This leading-edge solution can also be leveraged independently as a new communication channel for your organization.
SMS vs. Traditional Email
SMS is growing in popularity, and for good reason. Compared to traditional email, text messaging boasts significantly higher open rates and click-through rates. For example, the average open rate for SMS marketing is 99%, compared to the average email open rate, which is between 17-28% – that’s 4x to 5x higher! Moreover, 95% of SMS messages are opened within 3 minutes of delivery. And that’s not to mention click-through rates (CTRs). While email marketing CTRs average between 6% to 7%, the average CTR for SMS marketing is a whopping 45%.
Lastly, text messaging has revealed itself to be a crucial tool for building positive brand sentiment and customer satisfaction: 77% of consumers say they’re likely to have a positive perception of a company offering SMS.
If you’re seeking a more effective way to reach your members, donors, or alumni, look no further. Given its astonishing ability to activate customers, text messaging has proven to be a highly valuable tool to drive engagement, membership renewals, event attendance, giving, and more.
SMS and Text Messaging by Cuseum
With its user-friendly interface and multiple functionalities, Cuseum’s new SMS solution is designed to help you level up your member communications and enhance the member experience:
Rapid delivery. 95% of SMS messages are opened almost immediately. This allows you to ensure rapid delivery, and guarantees that you can reach your members at precisely the right time.
Higher engagement rate. You no longer have to sit and wonder if your members have received your most important updates!
Drive more value. Promote your membership benefits, discounts, and reciprocal program to the fullest.
Increase renewals. Send reminder messages to your members when their membership is about to lapse to increase renewals.
User-friendly platform. With Cuseum’s solution, you can quickly and easily send SMS messages to your members in just a few clicks.
Deepen your relationship with members. The majority of consumers feel more positively connected to a brand that sends relevant text messages, making SMS an indispensable tool to nurture relationships with your members.
With the launch of our text messaging software, we look forward to helping you design a truly omnichannel and multi-touch member experience. Using the most effective communication platforms of today, you can ensure you are fully equipped to reach your members wherever they are and deliver impact.
Ready to give your member engagement a boost? Schedule a Cuseum demo today.